With the Rio Olympics now less than seven months away, the IOC has published “Social and Digital Media Guidelines for persons accredited to the Games of the XXXI Olympiad Rio 2016.” Nick Johnson reports.
Not all the 50 footballers in advertising for Nike’s training program alongside the phrase “Improve your game with Nikefootball+” on a shoebox were sponsored by Nike. Some used shoes by Adidas, who sued. Stephan Bahner of OC Cologne reports.
Rule 40 bans athletes from appearing in any advertising for non-sponsors during the Games Period. It is a key part of the protection that gives Olympic sponsorship its enormous value. Now there is a move to relax the rule. Nick Johnson reports.
Catch their slides here.