All Articles in Ambush marketing

With the World Ambush Marketing Finals 2012 in full flow, we assess the campaigns vying for gold and the glory of being Smarter, Edgier, Funkier (oh, and potentially a lot…

When the Arsenal and Denmark striker celebrated his goal against Portugal, UEFA was not impressed and imposed a hefty fine. But what was the betting chain’s reaction and what was…

Ambush marketing LOCOG clarifies Olympic black-out periods confusion. With different official guidance apparently giving different start dates for the “black-out” period at Games time, when Olympic athletes are prohibited from…

To complete the unprecedented array of defences lined up to protect official London 2012 sponsors, the almost final version of the London Olympic Games and Paralympic Games (Advertising and Trading)…

Following a consultation process that ended on 30 May 2011, the UK government is expected to publish its response to the consultation in September. With the opening ceremony now less…

In proceedings brought by the Rugby Football Union, ticket site Viagogo has been ordered to disclose the names and addresses of all using its site to sell tickets for the…

The South Africa 2010 World Cup must have seemed like a golden opportunity for South African fruit growers looking to market their produce to the UK market. But will FIFA…