All Articles in Ambush marketing

When in 2007 Glasgow won the right to stage the Commonwealth Games due in summer 2014, it was a condition of its victory that it sought statutory protection for the…

In the run up to the 2010 Winter Olympics in Vancouver/Whistler, the Canadian Olympic authorities are clearly fearful of industrial scale piracy as they look to register as trade marks,…

In anticipation of succeeding at its bid to host the 2014 Common Wealth Games in Glasgow, the Scottish Executive has recently launched a consultation on legislation which, amongst other things,…

Soon to host the Rugby World Cup (2011) and to co-host soonish the Cricket World Cup (2015), New Zealand is introducing a “Major Events Management Act” to “provide a clear,…

The FIFA ambush marketing patrol was in impressive form at the Holland v Ivory Coast match in Stuttgart; more than 1000 patriotic Dutch fans were stripped of their orange lederhosen.…

Facing a Wimbledon without players in normal Adidas tennis gear following an ITF dresscode edict, the sportswear multinational sought an injunction suspending the code. What was its legal claim and…

With the London Olympic Games and Paralympic Games Act 2006 in force and UK marketers grappling with how not to infringe the new London Olympics Association Right, LOCOG has published…

Under concerted pressure from FIFA, delivery specialist TNT recently pulled a B2B ‘Win tickets to the World Cup final’ promotion. What was the problem and just how strong was FIFA’s…

After a sprint through Parliament, the London Olympic Games and Paralympic Games Act 2006 has now received the Royal Assent. In its final form, will it be as much of…

Ofcom’s recent product placement proposals seem to be withering on the vine, but more branded content ideas are coming thick and fast from the regulator. Now a consultation document on…

In its latest reading in Parliament, significant amendments were tabled to the anti ambush marketing provisions of the 2012 Olympics paving legislation. But how many of these were accepted?  …