Ambush marketing Archives | Page 4 of 5

Turin Winter Olympics drive yet more five ring laws
Written Osborne Clarke on 16 Aug 2005
Following the UK’s recent publication of draft additional legislation protecting references to the Olympics, Italy has now followed suit with its Winter Olympics 2006 very much in mind. Tough…
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‘Crack-down on Olympic profiteering’ raises fears
Written by Nick Johnson on 16 Aug 2005
Not content with existing legislation tightly restricting marketers’ ability to get promotional bang from the London Olympiad, the recently published ‘Olympics Bill’ goes even further. But does it go too…
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Groundhog day for Eddie Jordan?
Written by Nick Johnson on 28 Feb 2005
F1’s Eddie Jordan is back in court again in a sponsorship dispute. Last time it was Vodafone, this time it’s the makers of the handheld gaming device Gizmondo. Osborne Clarke…
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Big Brother sponsor idents criticised
Written Osborne Clarke on 26 Nov 2004
BT recently complained to Ofcom about Carphone Warehouse’s TalkTalk sponsor idents for summer 2004’s Big Brother series. The cause of the problem was ‘Free talk on TalkTalk’ but could these…
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European Sponsorship Association responds on Ofcom broadcasting code consultation
Written by Nick Johnson on 27 Oct 2004
Broadcasting super-regulator Ofcom is consulting on proposals for a new broadcasting code. The ESA, the trade organisation of the sponsorship industry in Europe, has submitted a response, focusing on sponsorship,…
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New anti-ambush law initiative
Written by Nick Johnson on 28 Sep 2004
Olympic bodies and their official sponsors are pressing for tighter legal controls over those who use major world sporting events for promotional purposes without paying a penny in sponsorship fees.…
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Benetton ‘Olympic’ kid’s clothes irk BOA
Written by Nick Johnson on 27 May 2004
The British Olympic Association was not satisfied with Benetton’s withdrawal of children’s togs with unauthorised Olympic branding. Osborne Clarke’s Nick Johnson reports on the continuing case and the underlying law.…
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Sponsorship trade bodies merge
Written Osborne Clarke on 30 Sep 2003
Europe’s two leading sponsorship associations, the European Sponsorship Consultants Association and the Institute of Sports Sponsorship are set to merge. Osborne Clarke partner and ESCA board director Nick Johnson reports.…
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It’s official: no new EC sponsorship laws
Written Osborne Clarke on 29 Apr 2003
Following a wide ranging review of existing member state sponsorship laws, a European Commission Expert group has reached a shattering conclusion. Topic: Sponsorship Who: European Commission Expert Group When: March 2003 Where: Brussels What happened Marketinglaw.co.uk understands…
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‘Darts championship not a world event’ shocker
Written Osborne Clarke on 28 Mar 2003
Under recently-introduced tobacco sponsorship controls tobacco sponsored “world” sporting events will be allowed to continue for slightly longer than any others. But what is a “world event”? Topic: Sponsorship, Tobacco Who: British…
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New South African ‘Ambush Marketing’ laws bite
Written Osborne Clarke on 24 Feb 2003
Under pressure from organisers of the current Cricket World Cup, the South African Government has introduced strict new anti-ambush marketing laws. Osborne Clarke’s Sponsorship expert Nick Johnson looks at the…
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International sponsorship code to be revamped
Written Osborne Clarke on 27 Jan 2003
After eleven years the International Chamber of Commerce is due to publish its revised International Code on Sponsorship later in 2003. Osborne Clarke’s Nick Johnson, board member of the European…
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All Articles in Ambush marketing

Turin Winter Olympics drive yet more five ring laws

‘Crack-down on Olympic profiteering’ raises fears

Groundhog day for Eddie Jordan?

Big Brother sponsor idents criticised

European Sponsorship Association responds on Ofcom broadcasting code consultation

New anti-ambush law initiative

Benetton ‘Olympic’ kid’s clothes irk BOA

Sponsorship trade bodies merge

It’s official: no new EC sponsorship laws

‘Darts championship not a world event’ shocker

New South African ‘Ambush Marketing’ laws bite

International sponsorship code to be revamped

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