Ambush marketing Archives | Page 5 of 5 | marketinglaw

Tobacco advertising legislation scare
Written Osborne Clarke on 26 Nov 2002
The very wide definition of “sponsorship” in up and coming tobacco ad-ban laws could cause mayhem. Osborne Clarke’s Nick Johnson investigates Topic: Sponsorship Who: Department of Health, European Sponsorship…
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Fourth referee for FIFA ‘ambush marketing’ claims against Pepsi?
Written Osborne Clarke on 26 Jun 2002
According to FIFA, Pepsi has implied in ads running in Argentina, Mexico, Ecuador and Russia that it is an official World Cup sponsor. Pepsi argues FIFA has “gone overboard on…
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A legal overview of sponsorship
Written by Nick Johnson on 26 Jun 2002
As the world cup highlights the immense potential value of sponsorship, Nick Johnson provides a legal overview of the issues to be borne in mind when contemplating a sponsorship deal.…
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‘Reassuring’ fax has legal consequences
Written Osborne Clarke on 21 Feb 2002
When the Spice Girls’ sponsorship agent sent a fax reassuring a prospective sponsor, few realised the ultimate consequences. Topic: Sponsorship Who: Spice Girls Limited and Aprilia World Service BV…
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“No refund for 710,000 viewers” court tells OK!
Written Osborne Clarke on 23 Nov 2001
When OK!’s publishers tried to avoid paying over £100,000 after signing a sponsorship deal, it was all down to a few words in the contract. Topic: Sponsorship Who: Northern…
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FIFA issues ‘World Cup’ warning to marketers
Written Osborne Clarke on 19 Oct 2001
As the four yearly extravaganza approaches, are unauthorised World Cup promos and name-checks going to keep the lawyers in designer dress-down yet again? Topic: Sports marketing Who: FIFA When:…
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Will new TV sponsorship rules end its Cinderella status?
Written Osborne Clarke on 11 Nov 2000
Product and contact details can now appear in sponsor’s break bumpers. Who: Independent Television Commission Television Commission When: October 2000 Where: UK What happened: In October 2000 the ITC published…
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Sports sponsorship
Written Osborne Clarke on 07 Sep 2000
Legal rights involved in sponsorship What are the legal rights involved in sponsorship? What can I sponsor? How do I secure maximum television exposure? What will I get for…
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Talk Radio’s Live Euro 2000 goal difference let-off.
Written Osborne Clarke on 15 Jun 2000
Talk Radio’s coverage of the opening Euro 2000 football championships was nothing if not innovative. Topic: Sports marketing Who: The BBC and Talk Radio When: June 2000 Where: UK…
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Anti Olympic reference law floors Duracell promo
Written Osborne Clarke on 02 May 2000
Duracell planned an on-pack promotion offering a prize of a trip to the Sydney Olympics this Summer, but they did this without the involvement of the British Olympic Association and…
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