Earnings promises meet the CAP Code reality check: ASA bans 'typical' income claims
The ASA cracks down on ads for training courses claiming that people could achieve typical earnings or a certain lifestyle by following such advertised courses.
All Articles in ASA
ASA cracks down on envelope design mimicking official correspondence
The ASA has ruled that branding alone cannot overcome misleading envelope design that mimics official correspondence, requiring direct mail campaigns to make clear their commercial nature immediately and obviously.
Claims made for LED facemasks scrutinised by the ASA
The ASA has issued four beauty-related rulings as part of its wider work on LED facemasks for skincar
Label it clearly: three complaints upheld against wine retailer
ASA upheld three complaints against an online wine retailer on unsubstantiated “same wine” claims, ambiguous “80% off” messaging and a £5 promotion failing to clarify its 48‑hour limit.
ASA bans 'free' airport lounge offer over capacity caps
The ASA has banned “free” airport lounge promotion after finding that capacity caps meant that nearly half of eligible customers missed out during peak periods, despite a 93% overall success rate.
Eye opener: ASA rules against Select Specs misleading comparison ad
The ASA upholds a complaint against Select Specs for misleading comparisons and price claims in its adverts.
ICC publishes new edition of its Framework for Responsible Environmental Marketing Communications
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
ASA bans bar ad featuring Barney the dinosaur for appeal to children and promoting excessive alcohol consumption
The ASA has ruled that a social media ad for a bar featuring Barney the Dinosaur and the phrases “T-wrecked” and “ONE TEQUILA, TWO TEQUILA, THREE TEQUILA, FLOOR”, breached advertising rules by appealing to under-18s and encouraging excessive drinking.
Time is up for misleading pricing claims
The ASA has upheld three complaints against Hammonds Furniture Ltd, finding its use of a countdown clock misleading and its “unbeatable price” claims for bespoke furniture inadequately substantiated and unverifiable.
ASA puts the brakes on We Buy Any Car’s ad claims
The ASA has banned We Buy Any Car ads, after upholding complaints from competitors, ruling that the ad was misleading and made unsubstantiated comparative claims about the speed and guarantees of its service.
Home, sea and sky: green claims under scrutiny
New CAP guidance notes set expectations for green claims in home improvements, cruises and aviation industries, underlining the broader push for compliant sustainability marketing in the UK.
