Advertising agriculture: farming ads given green go-ahead but carbon footprint claims need revising
The ASA has ruled on whether environmental claims in an advertiser’s ads regarding British beef and dairy could be considered misleading.
All Articles in ASA
Shelf awareness: ASA drills down on gender stereotypes
The ASA finds harmful gender stereotype in a DIY ad.
ASA lifts the lid on beauty brand's skincare efficacy claims
The ASA ruled that 111skin’s “Exosome Face Lift” product listing made efficacy claims that could not be substantiated and exaggerated the effects of the product, in breach of the CAP Code.
Hidden cost of the 'comment link' trend: ASA rules affiliate posts must be clearly labelled
The ASA ruled on a social media post promoting cushions via an affiliate link, finding that earning commission on sales was sufficient to make the post an ad requiring clear and prominent labelling from the outset.
UK and EU update tobacco and vaping advertising frameworks
The UK has prohibited tobacco and vaping advertising under the Tobacco and Vapes Act 2026, while the European Commission consults on modernising its own tobacco advertising and product rules.
Offside? How the ASA is drawing the line on footballers' appeal to under-18s in gambling ads
The ASA has banned social media posts featuring Harry Kane and Erling Haaland as gambling ads with strong appeal to under-18s, while clearing an advertiser’s use of Thierry Henry against a backdrop of increased ASA scrutiny on the issue. An enforcement notice signals active monitoring from 11 June 2026.
Dance app missteps with “free” subscription claim
ASA rules that a dance app using a money back model cannot be descried as “free”.
ADHD advertising claims attract ASA attention
Two recent ASA rulings have addressed the extent to which advertisers can reference ADHD when promoting consumer products.
ASA crack down on Gecko Play’s pistachio analogy
The ASA ruled that a Gecko Play ad comparing gambling to eating pistachios trivialised gambling and encouraged socially irresponsible behaviour, in breach of the CAP Code.
The Pizza Company serves up a misleading prize promotion
The ASA ruled against The Pizza Company because its promotional packaging misled consumers into believing all products were eligible for a prize draw.
ASA’s claws come out for Untamed cat food ad
The ASA upheld complaints against Untamed Cat Food’s ad, ruling that claims about competitor meat content in cat food and cats’ nutritional needs were misleading and insufficiently substantiated.
ASA rules that AI video app ad crossed the line
The ASA has upheld complaints against an ad for an AI video app, rendering it irresponsible, harmful and likely to cause serious offence under the CAP Code.
