ASA rules that AI video app ad crossed the line
The ASA has upheld complaints against an ad for an AI video app, rendering it irresponsible, harmful and likely to cause serious offence under the CAP Code.
All Articles in ASA
Knit ad unravels under ASA scrutiny
The ASA upheld a complaint against Charmfay Shop’s online ad for a hooded jumper, finding that the claims and imagery had not been substantiated and were misleading.
ASA clamps down on WiggyDog's exaggerated robot-puppy claims
The ASA upheld complaints against WiggyDog’s ad for a robot-dog toy, finding that claims and imagery exaggerated the product’s realism and functionality.
First taste: ASA's first rulings on 'less healthy' food and drink advertising restrictions
The ASA issues its first rulings clarifying the scope of the “less healthy” food advertising restrictions.
Loot boxes in apps: are your disclosures compliant?
CAP’s enforcement notice and guidance note on loot box disclosure reinforce ASA rulings requiring mobile game publishers to disclose the presence of loot boxes and clearly signpost prize probabilities.
Red flags at Silverstone: ASA stewards inquiry into gambling ad compliance
The ASA found that a Betway ad clearly depicted Sir Lewis Hamilton, a personality of strong appeal to under 18s, and that creative tweaks and platform targeting were not enough to avoid a breach of the “strong appeal” rules.
Greenwashing nappies: baby care company falls short on environmental claims
The ASA has upheld complaints against Kit & Kin’s green marketing for its nappy and wipes range, finding that “eco”, “sustainable” and “biodegradable” claims were absolute, unsubstantiated and gave a misleading impression of the products’ environmental impact.
ASA holds online pharmacies accountable for customer-shared referral codes
The ASA holds online pharmacies responsible for customers’ social media posts sharing weight-loss medication referral codes.
ASA finds rail operators' 'lowest price' claims unsubstantiated
The ASA upheld complaints against train operating companies for unsubstantiated “lowest price” advertising claims, finding that neither operator could demonstrate it would beat competitors’ prices given the regulated rail fare framework and the availability of split-ticketing services.
Spot the ad: ASA research highlights influencer disclosure challenges
ASA-commissioned research finds that consumers struggle to distinguish influencer ads from organic social media content and want clear, prominent disclosure labels. Labels such as “Commission Paid”, “Paid Partnership” and “Ad” were seen as the most effective.
Cross-border ads: CAP explains ASA's remit
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
Transparent pricing: CAP clarifies VAT pricing rules
CAP publishes guidance on the presentation of VAT in ads.
