AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
All Articles in ASA
Update on CAP and BCAP body image review: digitally altered images
CAP and BCAP publish update statement on the use of digitally altered images in advertising
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government explores the current regulatory landscape for advertising to children
The UK government looks at the current advertising regulatory system in the UK with specific reference to advertising to children. Bryana Daniels and Josephine O’Dowd report.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
Unlucky for some: ASA rules against two bingo ads deemed to breach gambling rules relating to children
The ASA has ruled against two gambling operators, whose adverts breached the rules against appeal to children and the inclusion of individuals who appear under 25. Ben Nicholson and Alex Lowe report.
Motion’s calendar app: time for more care on medical claims
ASA continues to take a strict approach to medical claims and marketing which discourages essential medical treatment. Katrina Anderson, Stefanie Lo and Anna Matsiienko report.
Sleepwalking on ad transparency: ASA’s wake-up call to Emma Mattress
The ASA has ruled against Emma Mattress for not making clear the commercial intent of its ads. Rebecca Heptonstall reports.
Whopper ruling for HFSS ads via email marketing
ASA ruling on ‘reasonable steps’ to avoid targeting HFSS products to under 16s. Katrina Anderson, Stefanie Lo and Charlie Hennig report.
Spoonful of scrutiny: ASA rules against Heinz for ad that omitted significant conditions
ASA ruling against HJ Heinz Foods UK for omitting significant conditions of a promotion. Rebecca Heptonstall reports.
Team RH not deemed a subscription team player
ASA deems Team RH’s subscription ad misleading as it fails to make clear the minimum subscription period Gabby Thornton reports.
Calvin Klein’s controversial ads: offensiveness and inappropriateness uncovered
The ASA rules on Calvin Klein’s controversial advertising campaign. Rhiana Mandair reports.
