BCAP Archives | marketinglaw

Advertising codes updated: how the DMCCA has impacted the advertising codes
Written by Josephine O'Dowd on 14 May 2025
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
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CAP and BCAP search for better coverage on prise-rise and comparison claims
Written by TK Spiff on 20 Oct 2022
Who: Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) Where: United Kingdom When: 8 September 2022 Law stated as at: 10 October 2022 What happened: CAP…
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Brexit certainty for advertisers
Written Osborne Clarke on 30 Mar 2021
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 December 2020 Law stated as at: 22 January 2021 What happened: The CAP and BCAP Codes consolidate many rules…
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TK Spiff
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