Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
All Articles in Beauty
What’s next for body image in advertising: unhealthy body image prompts ASA ruling
The ASA considered the model appearing in the ad for denim leggings to look unhealthily thin due to her pose, camera angle and styling, which strongly emphasised the slimness of the model’s legs.
Something smells off: ASA ruling on misleading perfume prices
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
BetterMe seek better ads for a healthier marketing strategy
The ASA combats misleading fitness ads that promise unachievable results for clients. Bryana Daniels reports.
ASA crackdown on influencer Grace Beverley
ASA weighs in on Skinny Food influencer advert
ASA ruling serves as a reminder of advertising requirements around Very Low Calories Diets, Stefanie Lo reports.
ASA’s growing AI capability
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
ASA revises Calvin Klein ruling
Space NK’s Christmas calendar ruled unfair
Cutting down: ASA pulls the scalpel out on surgery ads from abroad
European Commission left #unimpressed by results of influencer screening sweep
AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
