Belgium Archives | marketinglaw

ICC publishes new edition of its Framework for Responsible Environmental Marketing Communications
Written by Julia Smith Anna Williams on 19 Dec 2025
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
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IAB Europe’s key commitments and policy principles for 2024-2029
Written Osborne Clarke on 29 Aug 2024
IAB Europe publishes key commitments and policy principles for 2024-2029. Georgie Taylor reports.
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EESC seeks to ‘influence’ EU-wide approach on influencer marketing
Written Osborne Clarke on 18 Aug 2023
Who: European Economic and Social Committee (EESC) Where: European Union When: 3 July 2023 Law stated as at: 2 August 2023 What happened: On 3 July 2023, the EESC, a…
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‘Winging’ environmental claims
Written by Bryana Daniels on 27 Jul 2023
Who: The European Consumer Organisation (BEUC) and the European Commission (EC) Where: European Union When: 22 June 2023 Law stated as at: 4 July 2023 What happened: BEUC and some…
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Carbon neutral claims on food packaging: the complex task of separating the wheat from the chaff
Written by Gregory Barton on 28 Apr 2023
Who: The European Consumer Organisation (BEUC)Where: European Union (EU)When: 9 March 2023Law stated as at: 9 March 2023 What happened:BEUC has released a report calling on the European Commission to…
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New ICAS charter aims to strength advertising self-regulation globally
Written by Sharon D'Silva on 13 Sep 2021
Who: International Council for Advertising Self-Regulation (ICAS) Where: Various jurisdictions worldwide When: 7 May 2021 Law stated as at: 30 June 2021 What happened: ICAS is a global platform which…
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That’s (not) What Friends are For
Written by Louis Hoffreumon on 27 Jul 2020
Who: The Belgian Data Protection Authority (BDPA), Twoo (defendant) and anonymous plaintiff Where: Belgium When: 14 May 2020 Law stated as at: 1 July 2020 What happened: The BPDA fined…
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“Are you guys serious?” – the BDPA sanctions nonchalant data controller
Written by Louis Hoffreumon on 27 Jul 2020
Who: the Belgian Data Protection Authority (BDPA), anonymised plaintiff, anonymised defendant Where: Belgium When: 16 June 2020 Law stated as at: 1 July 2020 What happened: By a decision issued…
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Place your bets on the future of gambling advertising legislation!
Written by Louis Hoffreumon on 27 Jul 2020
Who: The Belgian Council of State (BCS), Rocoluc/Fremoluc (claimants), the Belgian State (defendant), Derby (intervening party) Where: Belgium When: 6 February 2020 Law stated as at: 1 July 2020 What…
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