AI in advertising: ICC publishes guidance on its Advertising and Marketing Communications Code
The International Chamber of Commerce has released a guide for marketers on how AI applies to its Advertising and Marketing Communications Code.
The International Chamber of Commerce has released a guide for marketers on how AI applies to its Advertising and Marketing Communications Code.
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
IAB Europe publishes key commitments and policy principles for 2024-2029. Georgie Taylor reports.