Advertising and marketing in 2026: what businesses might expect in the UK and EU
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
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Dead giveaway: ASA rules on cancelled prize draws and invalid vouchers
The ASA has upheld complaints against the administration of social media and localised promotions, reminding advertisers to administer their promotions fairly and effectively.
Gambling gaffes: Play n Go in hot water over kid-friendly ads, but Mecca and Buzz Bingo cleared
ASA continues its march on gambling operators ads.
Ladbrokes not on the money with 'Ladbucks' ad
The ASA finds a gambling advertisement to be likely of strong appeal to under 18s.
Understanding advertising: the UK's ad concerns
The ASA’s latest report sheds light on public concerns about advertising, focusing on context, portrayal and misleadingness. Alex Lowe reports.
ASA and CAP 2024 annual report: enhancing ad monitoring with AI
The ASA and CAP’s 2024 annual report highlights significant enhancements in ad monitoring using AI. Millie Bird reports.
Broad influence: Stuart takes the gambling wicket without breaking the rules
ASA says no simple wins!
The ASA rules against online gambling provider, PokerStars, for its socially irresponsible advertisement. The ruling serves as a reminder to take a cautious and responsible approach in creating gambling advertisements. Thuvaraka Balamurali and Ben Nicholson report.
Celebrity craze: ASA reveals what captivates young audiences in ads
ASA research highlights the importance of understanding youth engagement with celebrities to better protect children from gambling ads. Millie Bird reports.
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
ASA delivers its top tips to marketers of age-restricted ads
The ASA has given its top tips on how to ensure children are not exposed to age-restricted ads. Melissa Woodfield reports.
ASA rules against Festival Free Bets
