Picture perfect? ASA rules against fake reviews and testimonials
The ASA has upheld complaints against a hair styling tool brand over fake endorsements and testimonials and misattributed influencer content.
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Greenwashing in fashion: ASA rules 'recycled materials' claim to be misleading
The ASA has ruled that UNIQLO’s “recycled materials” claim in an ad for fleece coats and jackets was misleading, as the evidence did not demonstrate that the products were made entirely from recycled materials.
ASA continues to apply 'less healthy' food and drink ad restrictions
The ASA issues further rulings under the “less healthy” food and drink advertising restrictions.
Hidden cost of the 'comment link' trend: ASA rules affiliate posts must be clearly labelled
The ASA ruled on a social media post promoting cushions via an affiliate link, finding that earning commission on sales was sufficient to make the post an ad requiring clear and prominent labelling from the outset.
UK and EU update tobacco and vaping advertising frameworks
The UK has prohibited tobacco and vaping advertising under the Tobacco and Vapes Act 2026, while the European Commission consults on modernising its own tobacco advertising and product rules.
Clear skies ahead: Civil Aviation Authority outlines environmental disclosure framework for airlines
The UK Civil Aviation Authority has published a framework setting out guidance and principles on the environmental information airlines and other booking organisations should provide to passengers.
Red flags at Silverstone: ASA stewards inquiry into gambling ad compliance
The ASA found that a Betway ad clearly depicted Sir Lewis Hamilton, a personality of strong appeal to under 18s, and that creative tweaks and platform targeting were not enough to avoid a breach of the “strong appeal” rules.
Spot the ad: ASA research highlights influencer disclosure challenges
ASA-commissioned research finds that consumers struggle to distinguish influencer ads from organic social media content and want clear, prominent disclosure labels. Labels such as “Commission Paid”, “Paid Partnership” and “Ad” were seen as the most effective.
Cross-border ads: CAP explains ASA's remit
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
No hiding in the supply chain: CMA clarifies responsibility for green claims
The CMA provides clarification on supply chain responsibility when making environmental claims in new guidance supplementing the Green Claims Code and sector-specific guidance on making green claims about fashion products.
ASA bans weight-loss medication ads for breaching prescription medicine rules
The ASA has ruled against three advertisers for promoting prescription-only medicines (POMs) advertising weight-loss medications, finding some also irresponsible for exploiting consumers’ insecurities around body image.
Number 18, ASA clean: no under-18 appeal to Match Bingo ad
The ASA has cleared a Match Bingo ad, finding that the under-18 audience was below 25%, that appropriate platform controls were in place and that the content constituted adult-oriented satire.
