The UK Civil Aviation Authority has published a framework setting out guidance and principles on the environmental information airlines and other booking organisations should provide to passengers.
The ASA found that a Betway ad clearly depicted Sir Lewis Hamilton, a personality of strong appeal to under 18s, and that creative tweaks and platform targeting were not enough to avoid a breach of the “strong appeal” rules.
ASA-commissioned research finds that consumers struggle to distinguish influencer ads from organic social media content and want clear, prominent disclosure labels. Labels such as “Commission Paid”, “Paid Partnership” and “Ad” were seen as the most effective.
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
The CMA provides clarification on supply chain responsibility when making environmental claims in new guidance supplementing the Green Claims Code and sector-specific guidance on making green claims about fashion products.
The ASA has ruled against three advertisers for promoting prescription-only medicines (POMs) advertising weight-loss medications, finding some also irresponsible for exploiting consumers’ insecurities around body image.
The ASA has cleared a Match Bingo ad, finding that the under-18 audience was below 25%, that appropriate platform controls were in place and that the content constituted adult-oriented satire.
The ASA publishes final guidance on the UK restrictions on the advertising of “less healthy” food and drink products on TV and the total ban on paid-for advertising of such products online, which came into effect on 5 January 2026.
The ASA has issued four beauty-related rulings as part of its wider work on LED facemasks for skincar
ASA upheld three complaints against an online wine retailer on unsubstantiated “same wine” claims, ambiguous “80% off” messaging and a £5 promotion failing to clarify its 48‑hour limit.
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
The ASA considered whether the models in four ads on Zara’s website appeared unhealthily thin. It deemed two ads irresponsible on that basis, while finding no breach in the other two. This ruling shows that “unhealthily thin” is about representation within an ad, not just a model’s size.
