All Articles in Branded content
Guidance for influencer advertising published
CAP has issued guidance to influencers on when their content needs to be labelled as advertising. Elliott Prentiss reports.
Instagram following FTC warnings
After the FTC fires out letters to 90 online influencers, Instagram launches a new transparency tool to benefit both brands and audiences. Chloe Deng reports.
CAP note on weight loss claims
CAP guidance on weight loss food ads. CAP has once more issued guidance for advertisers in the food sector on how to ensure weight loss claims are responsible and compliant. Stefania Grosso reports.
CMA takes action against Total SEO & Marketing over fake reviews
A Competition and Markets Authority investigation found that between 2014 and 2015 Total SEO & Marketing Ltd, a search engine optimisation and online marketing company, wrote over 800 fake reviews for 86 businesses that appeared on 26 websites. Ben Dunham reports.
Lord & Taylor’s Design Lab range launch leads to FTC enforcement
A seemingly objective article on the “Nylon” site about L&T’s new range was in fact paid for by the US chain, as were Instagram postings by 50 fashion “influencers” wearing a Design Lab dress. Barney Sich reports on the consequences.
Did US-style native ad disclosures work for Dylon ad on BuzzFeed?
“14 Laundry Fails we’ve all experienced” was the headline, then appeared “Brand Publisher” and a Dylon logo, but the style was of a BuzzFeed editorial. Was the ad obviously identifiable as such? Stephen Groom reports on the ASA decision.
Internet Advertising Bureau produces native ad disclosure guidance
Transparency is often a concern in so-called “native advertising” where editorial content includes advertising messages.. To help, the IAB has published “Content and Native Disclosure Guidance” to help marketers comply with consumer laws and the CAP Code. George Garrard reports.
New product placement guidance from Ofcom
Paid-for product placement in TV programmes has been legal in the UK since February 2011. Ofcom has now published further guidance to be read in conjunction with the principal rules. Nick Johnson reports.
Ofcom investigates government ‘propaganda’ TV shows
talkSPORT talks itself into trouble with Ofcom
Jamie Oliver in “FlavourShaker” hot water
