All Articles in Branded content

Ofcom recently investigated complaints over whether an interview with a Virgin Holidays rep in its interactive ‘Married in the Morning’ show was shall we say more than editorial.   Topic:…

Was a heartwarming blog of small town America as seen from an RV parked in Wal-Mart lots more than it seemed? And what is the link between this case and…

Viewers of the Pepsi Cola-funded ‘Pepsi Max World Challenge’ Channel 4 series queried whether the amount of Pepsi branding on view breached Ofcom’s Broadcasting Code. But surely series funders can…

Ofcom has just published the much anticipated results of its in-depth consultation on paid-for product placement, following hot on the heels of WPP’s Mediaedge:cia recent research into attitudes to the…

Legitimate paid-for product placement on UK TV has been edging closer for some while, but does the very latest version of the European Commission’s controversial draft “Audio Visual Content Services…

In a move which might presage similar developments here in the UK, the Italian Government recently relaxed a ban on product placement in Italian movies.   Topic: Branded content Who: The Italian…

Now that most of the big opportunities in sponsorship have been snapped up, advertisers are looking at programme funding as an alternative TV marketing channel. Osborne Clarke’s film finance specialist…

When authoress Fay Wheldon’s recent Bulgari sponsored novel featured predictable appearances of a certain brand of jewellery, nobody suggested it breached any rules, so why is it different on TV?…