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The UK media uber regulator has already indicated that it believes current sponsorship/branded content/product placement rules for UK commercial TV to be disproportionately restrictive. More on Stephen Carter’s latest pronouncements…
Bulldozer maker Caterpillar was not amused with its products being driven by the villains in ‘George of the Jungle 2′, but could this amount to trade mark infringement/dilution? Topic: Product…
In a move which might presage similar developments here in the UK, the Italian Government recently relaxed a ban on product placement in Italian movies. Topic: Branded content Who: The Italian…
Now that most of the big opportunities in sponsorship have been snapped up, advertisers are looking at programme funding as an alternative TV marketing channel. Osborne Clarke’s film finance specialist…
When authoress Fay Wheldon’s recent Bulgari sponsored novel featured predictable appearances of a certain brand of jewellery, nobody suggested it breached any rules, so why is it different on TV?…
