Branded content Archives | Page 8 of 8 | marketinglaw

Ofcom consultation results kick product placement review into long grass
Written Osborne Clarke on 31 Oct 2006
Ofcom has just published the much anticipated results of its in-depth consultation on paid-for product placement, following hot on the heels of WPP’s Mediaedge:cia recent research into attitudes to the…
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New dawn for European branded content?
Written Osborne Clarke on 06 Dec 2005
Legitimate paid-for product placement on UK TV has been edging closer for some while, but does the very latest version of the European Commission’s controversial draft “Audio Visual Content Services…
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Sunday Times puts spotlight on product placement practices
Written by Nick Johnson on 30 Sep 2005
Technically, UK law says money cannot change hands for the appearance of a particular product or brand on television outside paid-for ads and sponsorship. But as the Sunday Times recently…
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New OFCOM Broadcasting Code
Written by Nick Johnson on 28 Jun 2005
Behind the recent industry disappointment at the lack of relaxation of product placement restrictions, OFCOM’s new Broadcasting Code quietly introduced a number of changes on other branded content issues. …
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More Ofcom hints of relaxed branded content rules
Written Osborne Clarke on 24 Mar 2005
The UK media uber regulator has already indicated that it believes current sponsorship/branded content/product placement rules for UK commercial TV to be disproportionately restrictive. More on Stephen Carter’s latest pronouncements…
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Illinois judges grapple ‘George of the Jungle’ claims
Written Osborne Clarke on 30 Jan 2004
Bulldozer maker Caterpillar was not amused with its products being driven by the villains in ‘George of the Jungle 2′, but could this amount to trade mark infringement/dilution? Topic: Product…
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Rome dumps product placement ban
Written Osborne Clarke on 05 Jan 2004
In a move which might presage similar developments here in the UK, the Italian Government recently relaxed a ban on product placement in Italian movies. Topic: Branded content Who: The Italian…
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AFP – the next big thing in TV marketing?
Written Osborne Clarke on 17 Dec 2002
Now that most of the big opportunities in sponsorship have been snapped up, advertisers are looking at programme funding as an alternative TV marketing channel. Osborne Clarke’s film finance specialist…
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Whose Prop is it Anyway?
Written Osborne Clarke on 20 Sep 2001
When authoress Fay Wheldon’s recent Bulgari sponsored novel featured predictable appearances of a certain brand of jewellery, nobody suggested it breached any rules, so why is it different on TV?…
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