The ASA has upheld a complaint against Hotpoint’s claim to be “The UK’s Most Trusted Appliance Brand”, finding that basing the claim on the volume of five-star reviews from a third-party partner’s site was insufficiently transparent to consumers.
The ASA has ruled against a clothing brand’s ad which in the ASA’s view irresponsibly glamorised smoking.
The ASA upheld complaints against two advertisers over unsubstantiated reference prices, a misleadingly presented bundle discounts and countdown clocks that falsely implied offers were about to end.
The ASA has upheld complaints against a hair styling tool brand over fake endorsements and testimonials and misattributed influencer content.
A claim that consumers could eliminate the environmental impact of a specific flight by purchasing a voluntary carbon offsetting package was found to be unsubstantiated.
CAP has published a new guide and a checklist and updated its environmental claims guidance to help advertisers make compliant and substantiated green claims.
The ASA has upheld a complaint against Beauty Pie’s LED mask ad claiming “clinically proven” results, finding that the supporting studies were insufficient to substantiate the claim.
The ASA has ruled that UNIQLO’s “recycled materials” claim in an ad for fleece coats and jackets was misleading, as the evidence did not demonstrate that the products were made entirely from recycled materials.
The ASA issues further rulings under the “less healthy” food and drink advertising restrictions.
The ASA finds harmful gender stereotype in a DIY ad.
The UK has prohibited tobacco and vaping advertising under the Tobacco and Vapes Act 2026, while the European Commission consults on modernising its own tobacco advertising and product rules.
ASA rules that a dance app using a money back model cannot be descried as “free”.
