ASA challenges unsubstantiated green claims in travel ads
The ASA ruled that ads for travel agents using the term “eco” were misleading because the advertisers failed to make the basis of their environmental claims clear.
All Articles in Brands
How influencer advertising can make the 'less healthy' food and drink advertising restrictions bite
The ASA’s ruling under the “less healthy” food and drink advertising restrictions shows the importance of careful use of influencer marketing.
UK Sporting Events Bill: advertising and marketing provisions
The UK’s Sporting Events Bill introduces advertising provisions around major sporting events to be held in the UK.
Hotpoint's 'most trusted' claim doesn’t wash with the ASA
The ASA has upheld a complaint against Hotpoint’s claim to be “The UK’s Most Trusted Appliance Brand”, finding that basing the claim on the volume of five-star reviews from a third-party partner’s site was insufficiently transparent to consumers.
ASA rules fashion ad irresponsibly glamorised smoking
The ASA has ruled against a clothing brand’s ad which in the ASA’s view irresponsibly glamorised smoking.
ASA continues crackdown on misleading 'was' price claims and countdown tactics
The ASA upheld complaints against two advertisers over unsubstantiated reference prices, a misleadingly presented bundle discounts and countdown clocks that falsely implied offers were about to end.
Picture perfect? ASA rules against fake reviews and testimonials
The ASA has upheld complaints against a hair styling tool brand over fake endorsements and testimonials and misattributed influencer content.
Eurowings carbon offsetting claim doesn't fly with the ASA
A claim that consumers could eliminate the environmental impact of a specific flight by purchasing a voluntary carbon offsetting package was found to be unsubstantiated.
CAP's new toolkit for making compliant environmental claims
CAP has published a new guide and a checklist and updated its environmental claims guidance to help advertisers make compliant and substantiated green claims.
Beauty Pie's 'clinically proven' claim falls short of evidence
The ASA has upheld a complaint against Beauty Pie’s LED mask ad claiming “clinically proven” results, finding that the supporting studies were insufficient to substantiate the claim.
Greenwashing in fashion: ASA rules 'recycled materials' claim to be misleading
The ASA has ruled that UNIQLO’s “recycled materials” claim in an ad for fleece coats and jackets was misleading, as the evidence did not demonstrate that the products were made entirely from recycled materials.
ASA continues to apply 'less healthy' food and drink ad restrictions
The ASA issues further rulings under the “less healthy” food and drink advertising restrictions.
