All Articles in Brands
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New proposals to “Blacklist” certain advertising practices and impose an obligation on review websites to conduct reasonable checks that reviewers used and paid for products
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TfL trims the fat with revised advertising policy
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Brexit | What are the implications for tobacco advertising?
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Implications of Brexit…. For tobacco advertising
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The Coco Pops Monkey is redeemed
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Guidance for influencer advertising published
CAP has issued guidance to influencers on when their content needs to be labelled as advertising. Elliott Prentiss reports.
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Instagram following FTC warnings
After the FTC fires out letters to 90 online influencers, Instagram launches a new transparency tool to benefit both brands and audiences. Chloe Deng reports.
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Dame Janet Paraskeva publishes report on ASA
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ASA clampdown on health and nutrition claims
ASA investigations show growth in unauthorised health and nutrition claims for food products. Jude King reports.
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CAP note on weight loss claims
CAP guidance on weight loss food ads. CAP has once more issued guidance for advertisers in the food sector on how to ensure weight loss claims are responsible and compliant. Stefania Grosso reports.
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Does the use of Google AdWords or AdSense raise the risk of trade mark infringement or passing off claims for brands?
The High Court rejected Argos’s trade mark infringement claims against Argos Systems Inc’s use of www.argos.com with Google AdSense. Anna Williams investigates the extent to which Google AdWords or AdSense can give rise to trade mark or passing off risks.
