Brands Archives | marketinglaw

Pretty big things: two upheld ASA complaints in two months for PrettyLittleThing divide opinion

Written by Chloe Deng on 28 Feb 2020

Who: Prettylittlething.com Ltd (PLT) and the Advertising Standards Authority (ASA) Where: United Kingdom When: 8 January 2020 and 5 February 2020 Law stated as at: 10 February 2020 What happened:…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
AW v VW: if it looks that good, it’s probably art

Written by Charlotte Groom on 28 Feb 2020

Who: Ai Weiwei and Volkswagen’s Danish distributor, Skandinavisk Motor Where: Copenhagen When: 17 July 2019 Law stated as at: 5 February 2020 What happened: Volkswagen Denmark used an image of…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
FTC influencing influencers: influencer disclosure 101

Written by Jennifer Tur on 10 Dec 2019

Who: US Federal Trade Commission (FTC) Where: United States When: November 2019 What happened: The FTC has published guidance on how influencers can achieve transparency in their social media posts…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Ambushing the podium: US Olympic Committee releases rule guidance on individual sponsorship

Written by Charlotte Groom on 10 Dec 2019

Who: International Olympic Committee (IOC), United States Olympic and Paralympic Committee (USOPC), German Cartel Office (GCO) Where: US, Germany and worldwide When: February, June and October 2019 Law stated as…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Sunday Riley escapes fines for posting fake reviews

Written by Chloe Deng on 10 Dec 2019

Who: Federal Trade Commission (FTC) and Sunday Riley Skincare LLC Where: United States When: 22 October 2019 Law stated as at: 1 November 2019 What happened: The FTC discovered that…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Keep your gin up! ASA decision puts McQueen Gin ad on ice

Written by James Salisbury on 25 Oct 2019

Who: The Advertising Standards Authority (ASA), Clearcast Limited (Clearcast) and Trossachs Distillery Ltd t/a McQueen Gin Where: United Kingdom When: 25 September Law stated as at: 10 October 2019 What…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
The ASA releases its first rulings on gender stereotyping

Written by Chloe Deng on 25 Oct 2019

Who: The Advertising Standards Authority (ASA), Mondelez UK Ltd (Mondelez), Nestlé UK Ltd (Nestlé) and Volkswagen Group UK Ltd (Volkswagen) Where: United Kingdom When: 14 August 2019 Law stated as…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Football season kicks off: the latest (adlaw) highlights

Written by Chloe Deng on 25 Oct 2019

Who: BetIndex Ltd (Football Index) and the Advertising Standards Authority (ASA) plus Industry Group for Responsible Gambling (IGRG) Where: United Kingdom When: August 2019 Law stated as at: 30 August…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Meta advertising: can the use of meta tags infringe trademark rights?

Written by Sophie den Held on 02 Sep 2019

Who: The Transocean Marine Paint Association (Transocean), Pinturas Eurotex S.A. and Industrias Quimicas Eurotex S.L. (together referred to as: Eurotex) Where: The Netherlands (Court of The Hague; ECLI:NL:RBDHA:2019:6247) When: 19…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Can only Red Bull ‘give you wings’?

Written by James Robertson on 02 Sep 2019

Who: Red Bull GmbH and Rich Energy Limited (now known as Lightning Volt Limited) Where: United Kingdom When: 18 July 2019 Law stated as at: 2 August 2019 What happened:…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Q: When, will I, will I be famous? A: When you have 30,000 Instagram followers.

Written by Matthew White Chloe Deng on 30 Aug 2019

Who: The Advertising Standards Authority (ASA) and Sanofi UK (Sanofi) with ‘ThisMamaLife’ Where: United Kingdom When: 3 July 2019 Law stated as at: 5 August 2019 What happened: In February…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
ITV and ASA couple up to give contestants advice on social media ads

Written by TK Spiff on 30 Aug 2019

Who: The Advertising Standards Authority (ASA) and ITV plc (ITV) Where: United Kingdom When: 30 July 2019 Law stated as at: 25 July 2019 What happened: ITV and the ASA…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook

Categories

Recent contributors

Marie-Laure Pidoux

Associate, France
Verity Raeside

Associate, London
Beatrice Delmas-Linel

Managing Partner, France
Dr. Flemming Moos

Partner, Hamburg, Germany

Sign up to our newsletter