All Articles in Brands
Guidance for influencer advertising published
CAP has issued guidance to influencers on when their content needs to be labelled as advertising. Elliott Prentiss reports.
Instagram following FTC warnings
After the FTC fires out letters to 90 online influencers, Instagram launches a new transparency tool to benefit both brands and audiences. Chloe Deng reports.
Dame Janet Paraskeva publishes report on ASA
ASA clampdown on health and nutrition claims
ASA investigations show growth in unauthorised health and nutrition claims for food products. Jude King reports.
CAP note on weight loss claims
CAP guidance on weight loss food ads. CAP has once more issued guidance for advertisers in the food sector on how to ensure weight loss claims are responsible and compliant. Stefania Grosso reports.
Does the use of Google AdWords or AdSense raise the risk of trade mark infringement or passing off claims for brands?
The High Court rejected Argos’s trade mark infringement claims against Argos Systems Inc’s use of www.argos.com with Google AdSense. Anna Williams investigates the extent to which Google AdWords or AdSense can give rise to trade mark or passing off risks.
CAP cracks down on HFSS food and drink ads
Wave goodbye to your favourite characters featuring in junk food ads. CAP’s ban on the advertising of HFSS food and drinks to children begins in July 2017. Chloe Deng reports.
Ofcom considers Countdown host Nick Hewer’s namechecks
A Countdown show opened with host Nick Hewer mentioning the Ideal Home exhibition in favourable terms. Did this breach “undue prominence” rules? Thomas Spanyol reports on the Ofcom investigation and its outcome.
New tobacco packaging controls come into force
Following an unsuccessful last-ditch court challenge by cigarette manufacturers, plain packaging for all cigarette packs is now UK law. The tobacco industry brands the regime disproportionate and says it will appeal. Ben Dunham reports.
M&S and Auchan fight over use of “Simply”
ISMS owns the Auchan supermarket brand and operates over 2000 “Simply Market” stores in France and beyond. It claimed M&S infringed its trade mark by sales in France of “Simply M&S” products. Vincent le Bars of Osborne Clarke Paris reports.
DC Comics and Marvel back down in “Superhero” battle
Businessman Graham Jules did not roll over when the world’s leading superhero comic publishers threatened to sue over the title of his self-help manual “Business zero to superhero.” Kate Robinson reports on the gripping denouncement.
