Tonic Health's claims put to bed: fake testimonials and unsubstantiated health claims
The ASA rules on the use of misleading customer testimonials and the use of unsubstantiated health claims in a social media post
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Cut the waffle: no unauthorised food health claims and no HCP endorsements
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
UK regulators take action against nine advertisers of medicated weight-loss treatments
UK regulators take action against nine advertisers of medicated weight-loss treatments
Can't read the small print: ASA rules against insulin device ad
ASA continues to take a strict approach to medical advertising.
A question of timing: ASA rules against Huusk's scheduling
The ASA rules on irresponsibly scheduled ads where they may be appealing to children. Melissa Woodfield reports.
AI in advertising: revolutionising creativity and compliance
AI is transforming advertising, offering efficiency and personalisation. Businesses must ensure compliance with ASA and CAP guidelines, avoid misleading content and be transparent about AI use to maintain ethical standards. Millie Bird and Emily Tombs report.
HFSS advertising restrictions: ASA pauses consultation and government consults on regulations to exempt 'brand advertising'
The government has published its consultation on regulations to exempt brand advertising from restrictions on ads for less healthy food and drink on TV and online and the ASA has asked CAP to pause its current consultation on the implementation rules and guidance. Additionally, the ASA has announced that it will not enforce the new rules until 5 January 2026. Gregory Barton and Anna Matsiienko report.
Via no-go on its pricing claims
The ASA has ruled against Viagogo’s claim that “over half the events listed on Viagogo had tickets selling below face value,” finding it misleading. Gregory Barton and Thuvaraka Balamurali reports.
Henry's Boots gets the boot
The ASA has ruled against Henry’s Boots’ use of AI-generated ads which were held to be misleading. Josephine O’Dowd reports.
UK regulators issue strong warning to advertisers of medicated weight-loss treatments
The ASA, MHRA and GPhC issue a reminder to advertisers on the rules around promoting weight-loss prescription-only medicines. Melissa Woodfield reports.
Understanding advertising: the UK's ad concerns
The ASA’s latest report sheds light on public concerns about advertising, focusing on context, portrayal and misleadingness. Alex Lowe reports.
ASA calls for influencer #ad transparency
ASA finds unsatisfactory rates of influencer ad disclosure on social media and provides recommendations on how to comply with the rules.
