All Articles in Brands

Liz Earle Beauty Co appeared before the EU General Court in a bid for monopoly rights in a phrase that “on the face of it” might seem like a common…

As it had not lost sales by the infringement, the National Guild of Removers and Storers had to persuade the Court to do something close to breaking new legal ground…

The CTM Examiner rejected as “not graphically represented” a sequence of 20 stills lasting 6 seconds and featuring a coloured stream of liquid flowing into a sphere. The telecoms giant…

The EU General Court has held that use of a registered trade mark (“RTM”) as a magazine title could amount to “use” of the RTM if the services for which…

“A straightforward slogan about customer service standards which could be applied to any undertaking” said the IPO when rejecting outright the first attempt to register this snappy phrase for various…

Diageo/Smirnoff were successful first time round in their tilt at Intercontinental Brands’ VODKAT product, arguing that the brand and the get up of the associated packaging passed the product off…

The fast food giant thought it would be fun to call its special bun with 3 sausages from Nüremburg the “Nürnburger,” but the Nüremberg Guild of Butchers thought they had…

L’Oreal had sued Bellure for the use of its trade marks in a perfume comparison chart. The Court of Appeal rejected L’Oreal’s appeal but referred questions to the ECJ, including…

A non-distinctive slogan that could apply to any undertaking or a distinctive trade mark which was eminently registrable for educational, entertainment and sporting activity services? Joseph Kitchingham opens the ring…

In the space of two days, the Court of Justice of the EU has given judgment in no less than four cases in which brand owners sued for trade mark…