All Articles in Brands

Google’s recent AdWords policy change relaxes the rules for parties looking to use a trade marked term to trigger advertisements. What will be the impact of this on brand owners…

The IPO has launched a consultation on the modernisation and consolidation of the Trade Mark Rules 2000. In addition the IPO is also proposing more substantive changes. David Pawan scrutinises…

In this month’s update we report on a recent Chancery verdict which said that Yahoo! was not infringing a registered trade mark “Mr Spicy” by selling the word “spicy” as…

Will canned ham ever be the same again? More to the point, could Hormel, owner of the 1937 vintage brand, prevent registration of “Spam Arrest” for anti (electronic) spam software?…

The ECJ Advocate General has opined on key points in the O2/3 “bubbles ad” litigation brought by O2 against Hutchison 3G over a comparative TV ad for “3”. If the…

Were there any issues with registering a trademark that made a sideswipe at products from a particular country? Perhaps surprisingly, this was not the reason why registration was refused. So…

The FA opposed an attempt by “Jules Rimet Cup Ltd” to register a football-kicking lion cartoon and the words “World Cup Willie” as a UK trade mark. But how could…

The founders of a big Apple fitness centre dubbed “Health and the City” admitted the famous TV show using the name’s last three words was in the back of its…

New, high end sun lotion P20 found itself competing with “C20″ in surprisingly similar packaging. But could the judge differentiate the parties’ cases when it came to deciding whether to…