Bready or not – Hovis’ bread claims rise to the challenge
Hovis ruling provides a timely reminder on the importance of using key terms (for example, “rustic”, “authentic” and “traditional”) in a limited context, Stefanie Lo reports.
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The grass is not always greener: Easigrass falls short of ASA rules on green disposal claims
The ASA upholds rulings on Easigrass’ green disposal claims, signifying the end of the ASA’s green disposal claim grace period. Gabriella Thornton and Maxim Clarke report.
Vytaliving misses vital advertising rules
ASA provides another ruling which highlights the strict regulation of health claims in relation to food supplements. Stefanie Lo reports.
ASA’s growing AI capability
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
ASA revises Calvin Klein ruling
I’m not with the band: ASA reminds festival not to offer prizes it cannot guarantee
Space NK’s Christmas calendar ruled unfair
European Commission left #unimpressed by results of influencer screening sweep
Unlocking creative power: IPA and ISBA shape the future of advertising
The IPA and ISBA set out their 12 guiding principles on how advertisers and agencies should utilise generative AI. Rhiana Mandair reports.
AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
