All Articles in Brands

The FA opposed an attempt by “Jules Rimet Cup Ltd” to register a football-kicking lion cartoon and the words “World Cup Willie” as a UK trade mark. But how could…

The founders of a big Apple fitness centre dubbed “Health and the City” admitted the famous TV show using the name’s last three words was in the back of its…

New, high end sun lotion P20 found itself competing with “C20″ in surprisingly similar packaging. But could the judge differentiate the parties’ cases when it came to deciding whether to…

Time was when the Trade Marks Registry rejected a trade mark registration application if it conflicted with an existing registration. Since 1 October 2007 all this has changed and the…

The owners of the Red Bull brand were not impressed by third party-owned domain names “betterthenredbull.com” and “betterthanredbull.com”. They were positively raging to discover these were links to sites advertising…

Europe’s Court of First Instance’s verdict that wine and wine glasses are different products seems unexceptional. But what if it means that Ireland’s iconic “Waterford” brand and CTM cannot be…

Back in January we reported that a trade mark application by esure Insurance Limited to register the shape and appearance of a computer mouse on wheels as a trade mark…

Lacoste has failed in its latest attempt to protect its iconic crocodile logo. On this occasion it was seeking to assert its trade mark rights in the logo against a…

Even if your brand is not a registered trade mark, you may be able to prevent others using it on grounds of “passing off.” But what happens if you haven’t…

A recent Chancery Division verdict underlines the significantly reduced copyright protection for certain types of branding. For life plus 70 read just 15 years for some industrially reproduced designs. Where…