All Articles in Brands

Brand owners just won’t lie down in the face of continuing sales of their registered trade marks for search engine marketing purposes.   Topic: Search Engine marketing – Latest US keyword…

When Matalan launched a range of hoodies branded ‘Rebel attitude,’ competitor Primark was on its back claiming a monopoly right in kids’ clothing using the word ‘Rebel.’ Can it claim…

A recent High Court tussle pitted London music remixer Richard Dearlove against rap megastar Sean Combs from the US. What could they possibly be fighting about and was the might…

In the footsteps of Sir Stelios’s efforts to put brand use of ‘Easy’ off limits for all other businesses, Apple Computer is lashing out from its Cupertino California HQ at…

As Big Brother fever once again sweeps the nation, Nestlé transformed itself into Willy Wonka in order to secure its slice of the marketing pie. With 5 complaints received by…

As Anheuser-Busch makes an application to register the word ‘Bud’ as a community trade mark, once again, the two breweries go head to head in a battle to protect their…

Not using a registered trade mark for 5 years exposes it to revocation. Proving use was not just a matter of asserting it, the court said in this milk drink…

Hackney Council couldn’t quite believe it when it saw its 40 years old logo on a range of Nike sportswear. Nike said it was celebrating Hackney Marshes as all that…

The rule is that branding doing no more than making a generic promotional claim cannot become a registered trade mark. So what about ‘You wont believe your eyes’? Distinctive enough…

After months of bickering and attempted negotiation, France Telecom’s Orange has finally lost patience and issued proceedings against easyGroup and its use of orange for the competing easyMobile brand. But…

US lawyers for Vogue publisher Conde Nast have written in high dudgeon to the Mail on Sunday’s ‘You’ magazine complaining of ‘virtually indistinguishable’ typefaces and ‘confusion on the news stand’.…