All Articles in Brands

What factors should I consider when choosing a brand name?   What factors should I consider when choosing a consider when choosing a brand name? There are many factors that…

What is the connection between meta-tags and brands?   What a meta-tags? Meta-tags are computer codes invisible to end-users which are used to describe the contents of a web site.…

What have the courts said about linking and framing?   What is linking?Linking is the process by which computer users can navigate between different web-sites on the Internet. There are…

Are brands valuable assets?   What is a brand and what is branding? A brand is a name or logo which identifies a particular product of the brand owner.Sometimes a…

Tipped the wink that a UK company carrying on business in Scandinavia was planning a product launch that might interest them, Viagra maker Pfizer arranged for private investigators to attend…

Dyson recently enjoyed a swinging victory over Hoover in the finding that Hoover’s VORTEX infringed Dyson’s patent.   Who: Dyson and Hoover When: January 2001 Where: Chancery Division of the…

BT’s glitzy launch of its new O2 telecoms brand lost some of its publicity oxygen when there were cries of “foul” by another “O2″ brand owner. For the story and…

Fed up with his customers complaining about the quality of IKEA furniture, Frank Arnold changed the name of his high street, family-run furniture shop to NoIKEA.   Topic: Brands Who:…

Weeks after the launch by Reed of its “Minerva” book imprint, stationery and other printed material suppliers Pomaco applied to register “Minerva” as a trade mark for “paper and paper…

Following the seminal EU Trade Mark Board Appeal Decision in the 1998 case of Giancomelli, the UK Trade Marks Registry has finally taken official notice by issuing a practice note…

Legal issues behind a brand leverage strategy   "A brand is a promise from a trusted friend ise from a trusted friend who won't let you down". Brands constantly evolve.…