All Articles in Brands

Are brands valuable assets?   What is a brand and what is branding? A brand is a name or logo which identifies a particular product of the brand owner.Sometimes a…

Tipped the wink that a UK company carrying on business in Scandinavia was planning a product launch that might interest them, Viagra maker Pfizer arranged for private investigators to attend…

Dyson recently enjoyed a swinging victory over Hoover in the finding that Hoover’s VORTEX infringed Dyson’s patent.   Who: Dyson and Hoover When: January 2001 Where: Chancery Division of the…

BT’s glitzy launch of its new O2 telecoms brand lost some of its publicity oxygen when there were cries of “foul” by another “O2″ brand owner. For the story and…

Fed up with his customers complaining about the quality of IKEA furniture, Frank Arnold changed the name of his high street, family-run furniture shop to NoIKEA.   Topic: Brands Who:…

Weeks after the launch by Reed of its “Minerva” book imprint, stationery and other printed material suppliers Pomaco applied to register “Minerva” as a trade mark for “paper and paper…

Following the seminal EU Trade Mark Board Appeal Decision in the 1998 case of Giancomelli, the UK Trade Marks Registry has finally taken official notice by issuing a practice note…

Legal issues behind a brand leverage strategy   "A brand is a promise from a trusted friend ise from a trusted friend who won't let you down". Brands constantly evolve.…

Information relating to trade marks and advertising   What is a trade mark? Does a trade mark have to be registered? What can I register as a trade mark? Where…