All Articles in Brands

Weeks after the launch by Reed of its “Minerva” book imprint, stationery and other printed material suppliers Pomaco applied to register “Minerva” as a trade mark for “paper and paper…

Following the seminal EU Trade Mark Board Appeal Decision in the 1998 case of Giancomelli, the UK Trade Marks Registry has finally taken official notice by issuing a practice note…

Legal issues behind a brand leverage strategy   "A brand is a promise from a trusted friend ise from a trusted friend who won't let you down". Brands constantly evolve.…

Information relating to trade marks and advertising   What is a trade mark? Does a trade mark have to be registered? What can I register as a trade mark? Where…

Johnson & Johnson sued L’Oreal in Ireland for infringement of their Irish registered trade marks “No more tears” in respect of baby shampoos.   Topic: Brands  Who: L'Oreal and Johnson…

In teletext advertising, fly drive holidays to Florida were described by Travel City as costing “From £49″.   Who: Travel City and the ITCWhen: June 2000Where: UK What happened: In…

In early 1997 French Connection UK (“FC”) launched an advertising campaign using FCUK to represent it’s brand name. This aroused media attention and upheld complaints to the ASA, and a…

What legal rights can protect a brand?   What legal rights can protect a brand? A brand name, logo or slogan can be protected by a range of legal rights,…