ASA’s growing AI capability
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
All Articles in Brands
ASA revises Calvin Klein ruling
I’m not with the band: ASA reminds festival not to offer prizes it cannot guarantee
Space NK’s Christmas calendar ruled unfair
European Commission left #unimpressed by results of influencer screening sweep
Unlocking creative power: IPA and ISBA shape the future of advertising
The IPA and ISBA set out their 12 guiding principles on how advertisers and agencies should utilise generative AI. Rhiana Mandair reports.
AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
Gambling sponsorship of sport: where are we now and what’s coming?
Changes are on the horizon for gambling sponsorship of sport. Ben Nicholson reports.
Motion’s calendar app: time for more care on medical claims
ASA continues to take a strict approach to medical claims and marketing which discourages essential medical treatment. Katrina Anderson, Stefanie Lo and Anna Matsiienko report.
Sleepwalking on ad transparency: ASA’s wake-up call to Emma Mattress
The ASA has ruled against Emma Mattress for not making clear the commercial intent of its ads. Rebecca Heptonstall reports.
