Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
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Vaping ads going up in vapour
CAP provides guidance on advertising ‘free trials’ and promotional offer subscription services
ASA ruling that Carpetright will not want to sweep under the carpet
Happy Beds not so happy after ASA ruling
The ASA ruled that adverts should not mislead by making false claims of price advantages.
Are online advertising restrictions really keeping children safe?
The ASA publish its 100 Children Report which sets out to understand what adverts children are being shown online.
Gambling and lottery ads featuring football stars won’t score with the ASA
CAP and BCAP search for better coverage on prise-rise and comparison claims
UK wide purchase-linked promotions are now possible
Brexit certainty for advertisers
HFSS Rules and Guidance
CAP: new rules prohibiting sexualisation of under-18s in ads
