CAP Archives | marketinglaw

Vaping ads going up in vapour
Written Osborne Clarke on 18 Aug 2023
Who: The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) Where: United Kingdom When: 29 June 2023 Law stated as at: 7 August 2023 What happened: CAP has…
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CAP provides guidance on advertising ‘free trials’ and promotional offer subscription services
Written Osborne Clarke on 28 Apr 2023
Who: UK Committee of Advertising Practice (CAP)Where: United KingdomWhen: 30 March 2023Law stated as at: 18 April 2023 What happened:CAP has published a new Enforcement Notice on digital advertising of…
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ASA ruling that Carpetright will not want to sweep under the carpet
Written Osborne Clarke on 24 Feb 2023
Who: The Advertising Standards Authority (ASA) and Carpetright Ltd (Carpetright) Where: United Kingdom When: 25 January 2023 Law stated as at: 8 February 2023 What happened: Carpetright’s banner ads, which…
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Happy Beds not so happy after ASA ruling
Written Osborne Clarke on 25 Jan 2023
The ASA ruled that adverts should not mislead by making false claims of price advantages.
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Are online advertising restrictions really keeping children safe?
Written Osborne Clarke on 25 Jan 2023
The ASA publish its 100 Children Report which sets out to understand what adverts children are being shown online.
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Gambling and lottery ads featuring football stars won’t score with the ASA
Written by Amelia Hodder Ben Nicholson on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) Where: United Kingdom When: 1 October 2022 Law stated as at: 10 October 2022 What happened: New…
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CAP and BCAP search for better coverage on prise-rise and comparison claims
Written by TK Spiff on 20 Oct 2022
Who: Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) Where: United Kingdom When: 8 September 2022 Law stated as at: 10 October 2022 What happened: CAP…
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UK wide purchase-linked promotions are now possible
Written by Ben Nicholson on 14 Jun 2022
Where: Northern Ireland When: 27 April 2022 Law stated as at: 7 June 2022 What happened: Until recently, it was not lawful to run a prize draw in Northern Ireland…
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Brexit certainty for advertisers
Written by Holly Barber Collis on 30 Mar 2021
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 December 2020 Law stated as at: 22 January 2021 What happened: The CAP and BCAP Codes consolidate many rules…
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HFSS Rules and Guidance
Written Osborne Clarke on 28 Sep 2017
Who: Committee of Advertising Practice (“CAP“) Where: UK When: 1 July 2017 What happened: At the start of the year we reported that the new restrictions on the advertising of…
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CAP: new rules prohibiting sexualisation of under-18s in ads
Written by Anna Williams on 06 Jul 2017
Who: Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP) Where: United Kingdom When: 26 May 2017 Law stated as at: 27 June 2017 What happened: Background…
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ASA blogger ruling sheds light on “control” definition
Written by Nick Johnson on 24 May 2017
Who: Nomad Choice Pty Limited t/a Flat Tummy Tea, Sheikbeauty, Advertising Standards Authority (ASA) Where: UK When: 5 April 2017 Law stated as at: 22 May 2017 What happened: The…
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All Articles in CAP

CAP provides guidance on advertising ‘free trials’ and promotional offer subscription services

ASA ruling that Carpetright will not want to sweep under the carpet

Happy Beds not so happy after ASA ruling

CAP and BCAP search for better coverage on prise-rise and comparison claims

UK wide purchase-linked promotions are now possible

HFSS Rules and Guidance

CAP: new rules prohibiting sexualisation of under-18s in ads

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