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Did Jeep radio ad encourage unsafe driving?
Written Osborne Clarke on 14 May 2015
In a development picked up by the US ad industry press as a tad absurd, the ASA considered whether a Jeep Cherokee radio ad encouraged unsafe driving and thereby breached the CAP Code. Fiona Schneider reports.
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“Made in Sweden” is OK for a car made in Belgium
Written Osborne Clarke on 14 May 2015
The ASA received three complaints about a Volvo radio ad with the end line “Made in Sweden, tuned in Britain.” The alleged problem was that the car in question was not made in Sweden. Vicki Hawkins reports.
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Could BMW M235i tweet irresponsibly depict speed?
Written Osborne Clarke on 20 Oct 2014
Who: BMW (UK) Ltd, Advertising Standards Authority Where: The Twittersphere When: 17 September 2014 Law stated as at: 1 October 2014 What happened: Famous blue-and-white badged Bavarian car manufacturer BMW’s UK…
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Were ASA “insufficiently clear” findings against BMW sufficiently clear?
Written Osborne Clarke on 24 Mar 2014
Who: BMW (UK) Ltd and the Advertising Standards Authority Where: London When: March 2014 Law stated as at: 7 March 2014 What happened: The Advertising Standards Authority received a complaint…
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Dutch database dust-up
Written by Ben Dunham on 19 Feb 2014
Who: Innoweb B.V. (“Innoweb”); Wegener ICT Media B.V. and Wegener Mediaventions B.V. (“Wegener”); the Court of Justice of the European Union (“CJEU”) When: 19 December 2013 Where: Luxembourg Law stated…
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Vauxhall Astra ad probed by ASA
Written Osborne Clarke on 09 Apr 2013
Topic: Regulatory Who: General Motors UK Ltd t/a Vauxhall, ASA Where: UK When: 13th March 2013 Law stated as at: 26th March 2013 What happened: Background With the potential to…
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Kia under Dutch ad regulator’s cosh over ad prices
Written Osborne Clarke on 06 Jul 2012
What should a quoted car price in ads include in order to ensure that it is not misleading? This question was asked in respect of ads in the Netherlands for…
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Brussels blow for auto ads
Written Osborne Clarke on 06 Nov 2007
In a recent European Parliament vote on proposals intended to combat vehicle CO2 emissions, Euro MPs voted in favour of requiring tobacco-style CO2 emission warnings in all European car ads.…
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‘New Vauxhall range excludes two current Vauxhalls’ says ASA
Written Osborne Clarke on 19 Jul 2005
Viewers of a Vauxhall ad inviting them to ‘discover the new Vauxhall range for yourself’ and take a 3 day test drive were dismayed to discover that 2 models in…
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TV motor ad prices?
Written Osborne Clarke on 28 Feb 2005
Mitsubishi, Trading Standards and the BACC all thought you could quote VAT exclusive prices when advertising commercial vans on TV. But when a complaint was made to the ASA, what…
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BACC and ASA clash over ‘from £7,999’ price quotation
Written Osborne Clarke on 06 Dec 2004
It’s a familiar scenario. A car is advertised as available ‘from only £7,999 on the road’ but the model actually pictured costs £1,000 more. Does describing it as a “Sport”…
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Car manufacturers’ consumer code first
Written Osborne Clarke on 26 Nov 2004
The Society of Motor Manufacturers and Traders is the first industry body to graduate from the Office of Fair Trading’s Consumer Code Approval Scheme. We look at the advertising bits…
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