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The Society of Motor Manufacturers and Traders is the first industry body to graduate from the Office of Fair Trading’s Consumer Code Approval Scheme. We look at the advertising bits…
Once more, car advertisers are in the pits over references to the fun of driving performance cars. OK, it might have been slightly over the top to talk about “opposite…
First Fiat and its “Gingo” new car name, then Alliance & Leicester and a car value depreciation report, now Volkswagen and misleading “first hatchback” claims. Renault is having a busy…
Will it be the domino theory for Europe’s first law requiring safety warnings in car ads? International Newsfeed Topic: Cars Who: The Belgian Government When: February 2002 Where: Brussels…
As the ASA’s interpretation of the “Motoring” section of the British Code of Advertising becomes ever more restrictive, whatever happened to free commercial speech? Topic: Cars Who: Honda UK…
So often car advertisers are caught out when they show the right car in the wrong ad. Can small qualifying print save the day? Topic: Cars Who: Nissan Motors…
Ford brought proceedings over advertising by a non Ford authorised car dealer who imported cars from southern Europe, where they were registered and the one year manufacturer’s guarantee started to…
