All Articles in Children
Santa’s booze ban: ad appeals to kids
ASA rules against the use of family favourite characters to advertise age-restricted products. Alex Lowe reports.
Celebrity craze: ASA reveals what captivates young audiences in ads
ASA research highlights the importance of understanding youth engagement with celebrities to better protect children from gambling ads. Millie Bird reports.
UK government’s view is that pure brand advertising is not in scope of the incoming advertising restrictions on less healthy foods
The minister for public health, Ashley Dalton MP, confirms the government’s view that pure brand advertising is not in scope of the incoming advertising restrictions on less healthy foods, Gregory Barton reports.
ASA delivers its top tips to marketers of age-restricted ads
The ASA has given its top tips on how to ensure children are not exposed to age-restricted ads. Melissa Woodfield reports.
Coral digital billboards clear the hurdle at Cheltenham
The ASA has ruled on whether a gambling operator, who conducted out of home advertising using van-mounted digital billboards, took sufficient measures to protect under 18s. Ben Nicholson and Maxim Clarke report.
ASA report: age-restricted TV ads ‘time-out’ from children’s screens continues
ASA ruling proves strong enough to defeat ‘The Beast’: advert featuring Adebayo Akinfewa deemed likely to strongly appeal to under 18s
ASA upholds ruling on BetUK advert that Adebayo Akinfenwa (aka “The Beast”) was likely to be of strong appeal to under 18s. Ben Nicholson and Polly Hatcher report.
ASA shows differences in approaches to complaints that gambling ads might appeal to children
Gambling advertisers experience differing fortunes following complaints their ads might appeal to children. TK Spiff reports.
Lucky Cow gets away unscathed: ad featuring dancing cow held not to be of strong appeal to under 18s
The ASA has ruled in favour of Lucky Cow Bingo, whose recent advert featuring a dancing cow was subject to a complaint that it was likely to be of strong appeal to under 18s. Ben Nicholson, TK Spiff and Polly Hatcher report.
Following the digital trail: ASA’s investigation into the supplier pathway of irresponsible online ads
The ASA begins groundbreaking initiatives to reshape online advertising regulation, targeting inappropriate ads in order to safeguard vulnerable audiences and enhance transparency. Bryana Daniels reports.
UK government explores the current regulatory landscape for advertising to children
The UK government looks at the current advertising regulatory system in the UK with specific reference to advertising to children. Bryana Daniels and Josephine O’Dowd report.
