ASA delivers its top tips to marketers of age-restricted ads
The ASA has given its top tips on how to ensure children are not exposed to age-restricted ads. Melissa Woodfield reports.
All Articles in Children
Coral digital billboards clear the hurdle at Cheltenham
The ASA has ruled on whether a gambling operator, who conducted out of home advertising using van-mounted digital billboards, took sufficient measures to protect under 18s. Ben Nicholson and Maxim Clarke report.
ASA report: age-restricted TV ads ‘time-out’ from children’s screens continues
ASA ruling proves strong enough to defeat ‘The Beast’: advert featuring Adebayo Akinfewa deemed likely to strongly appeal to under 18s
ASA upholds ruling on BetUK advert that Adebayo Akinfenwa (aka “The Beast”) was likely to be of strong appeal to under 18s. Ben Nicholson and Polly Hatcher report.
ASA shows differences in approaches to complaints that gambling ads might appeal to children
Gambling advertisers experience differing fortunes following complaints their ads might appeal to children. TK Spiff reports.
Lucky Cow gets away unscathed: ad featuring dancing cow held not to be of strong appeal to under 18s
The ASA has ruled in favour of Lucky Cow Bingo, whose recent advert featuring a dancing cow was subject to a complaint that it was likely to be of strong appeal to under 18s. Ben Nicholson, TK Spiff and Polly Hatcher report.
Following the digital trail: ASA’s investigation into the supplier pathway of irresponsible online ads
The ASA begins groundbreaking initiatives to reshape online advertising regulation, targeting inappropriate ads in order to safeguard vulnerable audiences and enhance transparency. Bryana Daniels reports.
UK government explores the current regulatory landscape for advertising to children
The UK government looks at the current advertising regulatory system in the UK with specific reference to advertising to children. Bryana Daniels and Josephine O’Dowd report.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
Unlucky for some: ASA rules against two bingo ads deemed to breach gambling rules relating to children
The ASA has ruled against two gambling operators, whose adverts breached the rules against appeal to children and the inclusion of individuals who appear under 25. Ben Nicholson and Alex Lowe report.
Whopper ruling for HFSS ads via email marketing
ASA ruling on ‘reasonable steps’ to avoid targeting HFSS products to under 16s. Katrina Anderson, Stefanie Lo and Charlie Hennig report.
The Neville is in the details: Sky Bet gambling ad deemed to overlap with ‘strong appeal’ to under 18s rules
