The ASA has banned social media posts featuring Harry Kane and Erling Haaland as gambling ads with strong appeal to under-18s, while clearing an advertiser’s use of Thierry Henry against a backdrop of increased ASA scrutiny on the issue. An enforcement notice signals active monitoring from 11 June 2026.
Two recent ASA rulings have addressed the extent to which advertisers can reference ADHD when promoting consumer products.
The ASA found that a Betway ad clearly depicted Sir Lewis Hamilton, a personality of strong appeal to under 18s, and that creative tweaks and platform targeting were not enough to avoid a breach of the “strong appeal” rules.
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
The ASA has cleared a Match Bingo ad, finding that the under-18 audience was below 25%, that appropriate platform controls were in place and that the content constituted adult-oriented satire.
This article explores key topics likely to shape 2026 regulatory agenda in the advertising and marketing industry in both the UK and the EU.
The ASA has ruled that a social media ad for a bar featuring Barney the Dinosaur and the phrases “T-wrecked” and “ONE TEQUILA, TWO TEQUILA, THREE TEQUILA, FLOOR”, breached advertising rules by appealing to under-18s and encouraging excessive drinking.
ASA continues its march on gambling operators ads.
The ASA rules on irresponsibly scheduled ads where they may be appealing to children. Melissa Woodfield reports.
The ASA finds a gambling advertisement to be likely of strong appeal to under 18s.
The ASA’s latest report sheds light on public concerns about advertising, focusing on context, portrayal and misleadingness. Alex Lowe reports.
The ASA and CAP’s 2024 annual report highlights significant enhancements in ad monitoring using AI. Millie Bird reports.
