The ASA upheld complaints against train operating companies for unsubstantiated “lowest price” advertising claims, finding that neither operator could demonstrate it would beat competitors’ prices given the regulated rail fare framework and the availability of split-ticketing services.
CAP publishes an article explaining the ASA’s remit in relation to cross-border ads.
The ASA’s report finds that two-thirds of environmental claims in major UK travel agents’ online ads are likely non-compliant with the CAP Code.
ASA upheld three complaints against an online wine retailer on unsubstantiated “same wine” claims, ambiguous “80% off” messaging and a £5 promotion failing to clarify its 48‑hour limit.
The ASA upholds a complaint against Select Specs for misleading comparisons and price claims in its adverts.
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
The ASA has banned We Buy Any Car ads, after upholding complaints from competitors, ruling that the ad was misleading and made unsubstantiated comparative claims about the speed and guarantees of its service.
New CAP guidance notes set expectations for green claims in home improvements, cruises and aviation industries, underlining the broader push for compliant sustainability marketing in the UK.
The ASA turns its attention to “greenwashing” in the cruise liner industry, using its active ad monitoring system to identify ads worthy of investigation.
The ASA ruled against Viridian International for misleading advertising claims, including “no junk” and “100% active ingredients,” and for disparaging competitors.
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
