All Articles in Comparative
Currency Wave’s ad waved away by ASA
CMA is heating up on the green heating and insulation sector
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
Tonic health told to dump their denigrating comparative advertising
English High Court considers when ads are comparative by implication
English High Court considers when ads could be considered comparative in nature, composition, efficacy and/or quality by implication. Anna Matsiienko and Louisa Morrison report.
Bready or not – Hovis’ bread claims rise to the challenge
Hovis ruling provides a timely reminder on the importance of using key terms (for example, “rustic”, “authentic” and “traditional”) in a limited context, Stefanie Lo reports.
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
“As low as” price claims under ASA scrutiny
The ASA finds price claims made by an online retailer of medical products to be misleading. Anna Matsiienko reports.
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
Generative AI and the ASA: no new rules
ASA’s AI-telligent eye: catching rogue ads in the act!
