Label it clearly: three complaints upheld against wine retailer
ASA upheld three complaints against an online wine retailer on unsubstantiated “same wine” claims, ambiguous “80% off” messaging and a £5 promotion failing to clarify its 48‑hour limit.
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Eye opener: ASA rules against Select Specs misleading comparison ad
The ASA upholds a complaint against Select Specs for misleading comparisons and price claims in its adverts.
ICC publishes new edition of its Framework for Responsible Environmental Marketing Communications
The framework is a helpful tool for advertisers and supports self‑regulation of environmental claims.
ASA puts the brakes on We Buy Any Car’s ad claims
The ASA has banned We Buy Any Car ads, after upholding complaints from competitors, ruling that the ad was misleading and made unsubstantiated comparative claims about the speed and guarantees of its service.
Home, sea and sky: green claims under scrutiny
New CAP guidance notes set expectations for green claims in home improvements, cruises and aviation industries, underlining the broader push for compliant sustainability marketing in the UK.
Tide turns on green claims in the cruise liner industry
The ASA turns its attention to “greenwashing” in the cruise liner industry, using its active ad monitoring system to identify ads worthy of investigation.
'No junk' claims thrown out by ASA
The ASA ruled against Viridian International for misleading advertising claims, including “no junk” and “100% active ingredients,” and for disparaging competitors.
Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
Something smells off: ASA ruling on misleading perfume prices
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
ASA grounds Wizz Air’s green claim
Currency Wave’s ad waved away by ASA
CMA is heating up on the green heating and insulation sector
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
