Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
The ASA has considered whether a price claim on a perfume sample was misleading and the use of a “from” price. Aisling Farley reports.
The CMA publishes final advice for marketing green heating and insulation products, Emily Addleman reports.
English High Court considers when ads could be considered comparative in nature, composition, efficacy and/or quality by implication. Anna Matsiienko and Louisa Morrison report.
Hovis ruling provides a timely reminder on the importance of using key terms (for example, “rustic”, “authentic” and “traditional”) in a limited context, Stefanie Lo reports.
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
The ASA finds price claims made by an online retailer of medical products to be misleading. Anna Matsiienko reports.