Comparative Archives | marketinglaw

New Environmental Claims Guidance from CAP, BCAP and the European Commission

Written by Gabriella Thornton on 18 May 2022

Who: The Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP), Broadcast Committee of Advertising Practice (BCAP) and the European Commission. Where: England and Wales, EU When: 9 December 2021…
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CMA consults on green claims guidance

Written by Lucy Price on 13 Sep 2021

Who: Competition and Markets Authority (CMA) Where: United Kingdom When: 21 May 2021 Law stated as at: 2 June 2021 What happened: Following an investigation into the impact of green…
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ASA lays out plans to tackle harmful racial stereotypes in ads

Written by TK Spiff on 13 Sep 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: December 2020 Law stated as at: May 2021 What happened: Following the death of George Floyd in May 2020, many…
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Brexit certainty for advertisers

Written by Holly Barber Collis on 30 Mar 2021

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 December 2020 Law stated as at: 22 January 2021 What happened: The CAP and BCAP Codes consolidate many rules…
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CAP & BCAP consulting on new rules for ‘cosmetic interventions’

Written by Katrina Anderson on 21 Oct 2020

Who: CAP and BCAP Where: United Kingdom When: 10 September 2020 Law stated as at: 5 October 2020 What happened: CAP and BCAP have jointly launched a consultation on introducing…
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No victory this time for (the portrait rights of) Max Verstappen against Picnic

Written Osborne Clarke on 27 Jul 2020

Who: Court of Appeal Amsterdam, Max Verstappen (Verstappen), Mavic S.A.R.L. (Mavic) and Picnic B.V. (Picnic) Where: The Netherlands When: 2 June 2020 Law stated as at: 30 June 2020 What…
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The new ambush marketing ban in Italy

Written by Angelo Molinaro Gianluigi Marino Federico Ferrara on 05 Jun 2020

Who: The Italian government and the Italian parliament Where: Italy When: 13 March 2020 (Law Decree) and 8 May 2020 (Law) Law stated as at: 21 May 2020 What happened:…
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ASA asserts jurisdiction over QLTS advertising

Written by Charlotte Groom on 05 Jun 2020

Who: The Advertising Standards Authority (ASA) and Solaw International Ltd (t/a QLTS Advantage) Where: United Kingdom When: 18 March 2020 Law stated as at: 15 May 2020 What happened: In…
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Purrfect ads: Advertising safely with animals

Written Osborne Clarke on 05 Jun 2020

Who: The Advertising Standards Authority (ASA), British Veterinary Association (BVA) Where: United Kingdom When: 9 April 2020 Law stated as at: 11 May 2020 What happened: As the nation spends…
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Green claim turns sour – ASA rules on low emission airline claim

Written by Jennifer Tur on 06 May 2020

Who: The Advertising Standards Authority (ASA) and Ryanair Ltd (Ryanair) Where: United Kingdom When: 5 February 2020 Law stated as at: 2 March 2020 What happened: The ASA launched an…
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Could your express top-parity claim be interpreted as a superlative claim?

Written by Rebecca Chui on 06 May 2020

Who: The Advertising Standards Authority (ASA), The Medicines and Healthcare Products Regulatory Agency (MHRA), the Proprietary Association of Great Britain (PAGB), Clearcast (Clearcast), and infirst Healthcare Ltd t/a Flarin (Flarin)…
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It’s just emojions misleading us over [laughing tears of joy face]?

Written by Chloe Deng on 02 Sep 2019

Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 31 July 2019 Law stated as at: 5 August 2019 What happened: The ASA has released a new guidance note…
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