All Articles in Comparative
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ASA asserts jurisdiction over QLTS advertising
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Purrfect ads: Advertising safely with animals
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Green claim turns sour – ASA rules on low emission airline claim
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Could your express top-parity claim be interpreted as a superlative claim?
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It’s just emojions misleading us over [laughing tears of joy face]?
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Can only Red Bull ‘give you wings’?
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ASA asks advertisers how they measure up
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Decision against Euromaster highlights approach to comparative advertising under French regulation
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CAP note on weight loss claims
CAP guidance on weight loss food ads. CAP has once more issued guidance for advertisers in the food sector on how to ensure weight loss claims are responsible and compliant. Stefania Grosso reports.
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European Commission marketing law review expected Q2 2017
The results of the European Commission’s REFIT Fitness Check are expected soon…Chloe Deng reports.
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Is price-based comparative advertising as between shops with different formats and sizes misleading?
In Carrefour Hypermarchés SAS v ITM Alimentaire International SASU (Case C-562/15), the CJEU ruled on 8 February 2017 that a TV advertisement comparing pricing between shops of different formats and sizes may be unlawful, and even misleading, under certain circumstances. Chloé Dumoulin-Richet reports.
