Comparative Archives | marketinglaw

If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
Written by Stefanie Lo Katrina Anderson on 31 Oct 2023
Who: The Advertising Standards Authority (ASA) and MEP LLC t/a O2HyperHealth Where: United Kingdom When: 27 September 2023 Law stated as at: 16 October 2023 What happened: O2HyperHealth is a…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Generative AI and the ASA: no new rules
Written Osborne Clarke on 30 Oct 2023
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 31 August 2023 Law stated as at: 14 September 2023 What happened: The ASA has published a statement on its regulation of the use…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
ASA’s AI-telligent eye: catching rogue ads in the act!
Written Osborne Clarke on 18 Aug 2023
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 14 June 2023 Law stated as at: 4 August 2023 What happened: The ASA has taken significant strides towards more…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Compare with caution: the ASA reminds that comparative claims must be substantiated
Written Osborne Clarke on 27 Jul 2023
Who: The Advertising Standards Authority (ASA) and the Business Catalyst Ltd Where: United Kingdom When: 14 June 2023 Law stated as at: 4 July 2023 What happened: The Business Catalyst,…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Wild Cosmetics, wildly misleading ad
Written Osborne Clarke on 22 Jun 2023
Who: The Advertising Standards Authority (ASA) and Wild Cosmetics Ltd (Wild Cosmetics or Wild) Where: United Kingdom When: 17 May 2023 Law stated as at: 9 June 2023 What happened:…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Squeaky clean: updates on greenwashing
Written by Emily Tombs on 22 Jun 2023
Who: The UK Competition and Markets Authority (CMA), the Council of the European Union (Council), the European Parliament, and the European Supervisory Authorities (ESAs) Where: United Kingdom and the European…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Act fast: The CMA increases its focus on urgency and price reduction claims
Written by Gabriella Thornton on 28 Apr 2023
Who: The UK Competition and Markets AuthorityWhere: United KingdomWhen: 29 March 2023Law stated as at: 18 April 2023 What happened:The UK’s consumer protection authority, the CMA, has unveiled the next…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
A guilty treat
Written by Gregory Barton Thuvaraka Balamurali on 28 Apr 2023
Who: The Advertising Standards Authority (ASA) and Not Guilty Food Co Ltd t/a The Skinny Food Co (Skinny Food)Where: United KingdomWhen: 1 February 2023Law stated as at: 13 March 2023…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
BrewDog’s fruity claim not so grape: ASA issues further warnings on how to promote alcoholic products
Written Osborne Clarke on 25 Jan 2023
Who: The Advertising Standards Authority (ASA) and BrewDog Plc (BrewDog)Where: United KingdomWhen: 7 December 2022Law stated as at: 11 January 2023 What happened:A marketing email sent out by BrewDog featured…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Recent ASA decisions on health and nutrition claims serve as a reminder to alcohol brands
Written by Gregory Barton on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) and Eden Mill Distillery t/a Ramsay’s Gin (Ramsay’s Gin) and the ASA and Brew York Ltd t/a Brew York (Brew York) Where: United Kingdom…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Wild Drinks deemed too wild
Written by Gregory Barton Katrina Anderson on 21 Sep 2022
Who: The Advertising Standards Authority (ASA) and Wild Drinks Group Limited (Wild Drinks) Where: United Kingdom When: 17 August 2022 Law stated as at: 5 September 2022 What happened: On…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook
Substantiate your RRPs
Written by TK Spiff on 17 Aug 2022
Who: The Advertising Standards Authority (ASA) and two leading UK supermarkets Where: United Kingdom When: 13 July 2022 Law stated as at: 8 August 2022 What happened: A leading UK…
- Share this article
- Twitter
- LinkedIn
- Google Plus
- Facebook

All Articles in Comparative

Compare with caution: the ASA reminds that comparative claims must be substantiated

Wild Cosmetics, wildly misleading ad

Act fast: The CMA increases its focus on urgency and price reduction claims

BrewDog’s fruity claim not so grape: ASA issues further warnings on how to promote alcoholic products

Substantiate your RRPs

Categories

Advertising Regulation

Data & Privacy

General

Marketing Techniques

Media & IP

Online Advertising

Retailing

Recent contributors

Sharon D’Silva

Ahlaam Said

Sophie den Held

Anna Williams

Sign up to our newsletter

Share this article

Share this article

Share this article

Share this article

Share this article

Share this article

Share this article

Share this article

Share this article

Share this article

Share this article

Share this article

Categories

Recent contributors

Sign up to our newsletter