All Articles in Comparative

No stranger to litigation over knocking copy, BT is at it again, this time over advertising for new directory enquiry services.    Topic: Comparative advertising Who: BT and The Number When: May 2003 Where: London What happened: BT…

Once again, an advertiser claiming to be the leading player in its field finds the going heavy when put to proof.    Topic: Comparative advertising Who: Future Horizons and the…

B&Q’s recent snipe at Homebase price reductions would put Anne Robinson to shame, but backfired with a “complaint upheld” ASA finding.   Topic: Comparative Advertising Who:   B&Q plc and Homebase…

Yes, the world battery behemoths are still slugging it out, this time in the Sydney Court. Our Australian correspondent Jonathon West of law firm Clayton Utz brings us a report…

In probably the first European Court of Justice judgment on the “Comparative Advertising Directive”, the verdict is a thumbs-up for a more liberal interpretation of the directive than might have…

When Tesco claimed to be the “best value” supermarket, did they really have to prove that their prices were the cheapest?   Topic:  Comparative advTopic: Comparative advertising Who:  Tesco and…

The ASA is still wearily policing unsubstantiated “No 1″ claims in advertising.   Topic:  Comparative advertising Who:  The Advertising Standards Authority and Brodex Limited/Thomson Holidays trading as Portland Direct/Argos trading…

Can a B2C contract fairly prevent non-UK residents from suing in their home courts?   Topic: Consumer Protection Who: Standard Bank London Limited and Mr and Mrs Apostolakis Where: The…

AOL was not impressed with press ads featuring “easy”‘s Stelios tearing up the AOL brand and promoting easyEverything cafes.   Who: easyEverything and AOL When: When: December 2001 Where: London…

Recent knocking copy litigation suggest it’s a long hard road for offended brand owners suing over hard hitting ads. Does a recent case change things?   Topic: comparative advertisingWho: The…

Could Ryanair top its swingeing victory over British Airways in the infamous “Expensive BA****DS” case? Well, it’s doing its best in Brussels.   Topic: Comparative advertising Who: Econophone/Belgacom and Ryanair/Sabena…