All Articles in Comparative

In a rare verdict focusing on comparative advertising, the European Court of Justice makes it clear that old, hyper-restrictive, comparison laws cannot be allowed in through the back door.  …

No stranger to litigation over knocking copy, BT is at it again, this time over advertising for new directory enquiry services.    Topic: Comparative advertising Who: BT and The Number When: May 2003 Where: London What happened: BT…

Once again, an advertiser claiming to be the leading player in its field finds the going heavy when put to proof.    Topic: Comparative advertising Who: Future Horizons and the…

B&Q’s recent snipe at Homebase price reductions would put Anne Robinson to shame, but backfired with a “complaint upheld” ASA finding.   Topic: Comparative Advertising Who:   B&Q plc and Homebase…

Yes, the world battery behemoths are still slugging it out, this time in the Sydney Court. Our Australian correspondent Jonathon West of law firm Clayton Utz brings us a report…

In probably the first European Court of Justice judgment on the “Comparative Advertising Directive”, the verdict is a thumbs-up for a more liberal interpretation of the directive than might have…

When Tesco claimed to be the “best value” supermarket, did they really have to prove that their prices were the cheapest?   Topic:  Comparative advTopic: Comparative advertising Who:  Tesco and…