All Articles in Comparative

Recent knocking copy litigation suggest it’s a long hard road for offended brand owners suing over hard hitting ads. Does a recent case change things?   Topic: comparative advertisingWho: The…

Could Ryanair top its swingeing victory over British Airways in the infamous “Expensive BA****DS” case? Well, it’s doing its best in Brussels.   Topic: Comparative advertising Who: Econophone/Belgacom and Ryanair/Sabena…

Will the arrival in the UK of Papa John’s Pizza spell more fun and games for Papa’s “Better Ingredients. Better Pizza” tagline?   Topic: Comparative advertising Who: Papa John’s Pizza…

Thames Water tap won a Which? magazine mineral water taste test but lost round 2 after mentioning the victory in advertising.   Topic:   Comparative advertisingWho:    Thames Water, the Advertising Standards…

BA sued Ryanair for trademark infringement and malicious falsehood in respect of a comparative press ad Ryanair placed in 1999   Topic: Comparative Advertising Who: British Airways V RyanairWhen: 5th December…

EasyJet’s “The webs favourite airline” slogan was challenged before the Advertising Standards Authority (ASA) by GO, BA’s low-cost airline.   Topic: Comparative advertisingWho: EasyJet, GO and the Advertising Standards AuthorityWhen:…

Toyota Belgium claimed before the Brussels Commercial Court that Daewoo ads comparing the prices of selected Daewoo and Toyota models were not comparing like with like and were unnecessarily disparaging…

Abbey National contacted two personal finance aggregation sites threatening legal action.   Topic: Comparative Advertising Who: Abbey National, MoneySupermarket and Netmortgage When: October 2000 Where: UK What happened: Abbey National…