All Articles in Comparative

In probably the first European Court of Justice judgment on the “Comparative Advertising Directive”, the verdict is a thumbs-up for a more liberal interpretation of the directive than might have…

When Tesco claimed to be the “best value” supermarket, did they really have to prove that their prices were the cheapest?   Topic:  Comparative advTopic: Comparative advertising Who:  Tesco and…

The ASA is still wearily policing unsubstantiated “No 1″ claims in advertising.   Topic:  Comparative advertising Who:  The Advertising Standards Authority and Brodex Limited/Thomson Holidays trading as Portland Direct/Argos trading…

Can a B2C contract fairly prevent non-UK residents from suing in their home courts?   Topic: Consumer Protection Who: Standard Bank London Limited and Mr and Mrs Apostolakis Where: The…

AOL was not impressed with press ads featuring “easy”‘s Stelios tearing up the AOL brand and promoting easyEverything cafes.   Who: easyEverything and AOL When: When: December 2001 Where: London…

Recent knocking copy litigation suggest it’s a long hard road for offended brand owners suing over hard hitting ads. Does a recent case change things?   Topic: comparative advertisingWho: The…

Could Ryanair top its swingeing victory over British Airways in the infamous “Expensive BA****DS” case? Well, it’s doing its best in Brussels.   Topic: Comparative advertising Who: Econophone/Belgacom and Ryanair/Sabena…

Will the arrival in the UK of Papa John’s Pizza spell more fun and games for Papa’s “Better Ingredients. Better Pizza” tagline?   Topic: Comparative advertising Who: Papa John’s Pizza…

Thames Water tap won a Which? magazine mineral water taste test but lost round 2 after mentioning the victory in advertising.   Topic:   Comparative advertisingWho:    Thames Water, the Advertising Standards…

BA sued Ryanair for trademark infringement and malicious falsehood in respect of a comparative press ad Ryanair placed in 1999   Topic: Comparative Advertising Who: British Airways V RyanairWhen: 5th December…

EasyJet’s “The webs favourite airline” slogan was challenged before the Advertising Standards Authority (ASA) by GO, BA’s low-cost airline.   Topic: Comparative advertisingWho: EasyJet, GO and the Advertising Standards AuthorityWhen:…