Comparative Archives | Page 2 of 13

Compare with caution: the ASA reminds that comparative claims must be substantiated
Written Osborne Clarke on 27 Jul 2023
Who: The Advertising Standards Authority (ASA) and the Business Catalyst Ltd Where: United Kingdom When: 14 June 2023 Law stated as at: 4 July 2023 What happened: The Business Catalyst,…
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Wild Cosmetics, wildly misleading ad
Written Osborne Clarke on 22 Jun 2023
Who: The Advertising Standards Authority (ASA) and Wild Cosmetics Ltd (Wild Cosmetics or Wild) Where: United Kingdom When: 17 May 2023 Law stated as at: 9 June 2023 What happened:…
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Squeaky clean: updates on greenwashing
Written by Emily Tombs on 22 Jun 2023
Who: The UK Competition and Markets Authority (CMA), the Council of the European Union (Council), the European Parliament, and the European Supervisory Authorities (ESAs) Where: United Kingdom and the European…
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Act fast: The CMA increases its focus on urgency and price reduction claims
Written by Gabriella Thornton on 28 Apr 2023
Who: The UK Competition and Markets AuthorityWhere: United KingdomWhen: 29 March 2023Law stated as at: 18 April 2023 What happened:The UK’s consumer protection authority, the CMA, has unveiled the next…
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A guilty treat
Written by Gregory Barton Thuvaraka Balamurali on 28 Apr 2023
Who: The Advertising Standards Authority (ASA) and Not Guilty Food Co Ltd t/a The Skinny Food Co (Skinny Food)Where: United KingdomWhen: 1 February 2023Law stated as at: 13 March 2023…
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BrewDog’s fruity claim not so grape: ASA issues further warnings on how to promote alcoholic products
Written Osborne Clarke on 25 Jan 2023
Who: The Advertising Standards Authority (ASA) and BrewDog Plc (BrewDog)Where: United KingdomWhen: 7 December 2022Law stated as at: 11 January 2023 What happened:A marketing email sent out by BrewDog featured…
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Recent ASA decisions on health and nutrition claims serve as a reminder to alcohol brands
Written by Gregory Barton on 20 Oct 2022
Who: The Advertising Standards Authority (ASA) and Eden Mill Distillery t/a Ramsay’s Gin (Ramsay’s Gin) and the ASA and Brew York Ltd t/a Brew York (Brew York) Where: United Kingdom…
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Wild Drinks deemed too wild
Written by Gregory Barton Katrina Anderson on 21 Sep 2022
Who: The Advertising Standards Authority (ASA) and Wild Drinks Group Limited (Wild Drinks) Where: United Kingdom When: 17 August 2022 Law stated as at: 5 September 2022 What happened: On…
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Substantiate your RRPs
Written by TK Spiff on 17 Aug 2022
Who: The Advertising Standards Authority (ASA) and two leading UK supermarkets Where: United Kingdom When: 13 July 2022 Law stated as at: 8 August 2022 What happened: A leading UK…
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Plastic grass falls foul of ‘eco-friendly’ claim
Written by Oliver Smithson Octavia Taylor on 20 Jul 2022
Who: The Advertising Standards Authority (ASA) and Evergreens (UK) Ltd (Evergreens), trading as ArtificialGrass.com Where: United Kingdom When: 8 June 2022 Law stated as at: 1 July 2022 What happened:…
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ASA issues contrasting rulings on Tesco and Sainsbury’s plant-based environmental claims
Written by Gabriella Thornton on 20 Jul 2022
Who: The Advertising Standards Authority (ASA), Tesco plc (Tesco) and J Sainsbury plc (Sainsbury’s) Where: United Kingdom When: 8 June 2022 Law stated as at: 13 July 2022 What happened:…
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New Environmental Claims Guidance from CAP, BCAP and the European Commission
Written by Gabriella Thornton on 18 May 2022
Who: The Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP), Broadcast Committee of Advertising Practice (BCAP) and the European Commission. Where: England and Wales, EU When: 9 December 2021…
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All Articles in Comparative

Compare with caution: the ASA reminds that comparative claims must be substantiated

Wild Cosmetics, wildly misleading ad

Act fast: The CMA increases its focus on urgency and price reduction claims

BrewDog’s fruity claim not so grape: ASA issues further warnings on how to promote alcoholic products

Substantiate your RRPs

Plastic grass falls foul of ‘eco-friendly’ claim

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