Comparative Archives | Page 3 of 13 | marketinglaw

Plastic grass falls foul of ‘eco-friendly’ claim
Written by Oliver Smithson Octavia Taylor on 20 Jul 2022
Who: The Advertising Standards Authority (ASA) and Evergreens (UK) Ltd (Evergreens), trading as ArtificialGrass.com Where: United Kingdom When: 8 June 2022 Law stated as at: 1 July 2022 What happened:…
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ASA issues contrasting rulings on Tesco and Sainsbury’s plant-based environmental claims
Written by Gabriella Thornton on 20 Jul 2022
Who: The Advertising Standards Authority (ASA), Tesco plc (Tesco) and J Sainsbury plc (Sainsbury’s) Where: United Kingdom When: 8 June 2022 Law stated as at: 13 July 2022 What happened:…
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New Environmental Claims Guidance from CAP, BCAP and the European Commission
Written by Gabriella Thornton on 18 May 2022
Who: The Advertising Standards Authority (ASA), Committee of Advertising Practice (CAP), Broadcast Committee of Advertising Practice (BCAP) and the European Commission. Where: England and Wales, EU When: 9 December 2021…
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CMA consults on green claims guidance
Written Osborne Clarke on 13 Sep 2021
Who: Competition and Markets Authority (CMA) Where: United Kingdom When: 21 May 2021 Law stated as at: 2 June 2021 What happened: Following an investigation into the impact of green…
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ASA lays out plans to tackle harmful racial stereotypes in ads
Written by TK Spiff on 13 Sep 2021
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: December 2020 Law stated as at: May 2021 What happened: Following the death of George Floyd in May 2020, many…
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Brexit certainty for advertisers
Written Osborne Clarke on 30 Mar 2021
Who: The Advertising Standards Authority (ASA) Where: United Kingdom When: 22 December 2020 Law stated as at: 22 January 2021 What happened: The CAP and BCAP Codes consolidate many rules…
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CAP & BCAP consulting on new rules for ‘cosmetic interventions’
Written Osborne Clarke on 21 Oct 2020
Who: CAP and BCAP Where: United Kingdom When: 10 September 2020 Law stated as at: 5 October 2020 What happened: CAP and BCAP have jointly launched a consultation on introducing…
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No victory this time for (the portrait rights of) Max Verstappen against Picnic
Written Osborne Clarke on 27 Jul 2020
Who: Court of Appeal Amsterdam, Max Verstappen (Verstappen), Mavic S.A.R.L. (Mavic) and Picnic B.V. (Picnic) Where: The Netherlands When: 2 June 2020 Law stated as at: 30 June 2020 What…
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The new ambush marketing ban in Italy
Written by Angelo Molinaro Gianluigi Marino Federico Ferrara on 05 Jun 2020
Who: The Italian government and the Italian parliament Where: Italy When: 13 March 2020 (Law Decree) and 8 May 2020 (Law) Law stated as at: 21 May 2020 What happened:…
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ASA asserts jurisdiction over QLTS advertising
Written Osborne Clarke on 05 Jun 2020
Who: The Advertising Standards Authority (ASA) and Solaw International Ltd (t/a QLTS Advantage) Where: United Kingdom When: 18 March 2020 Law stated as at: 15 May 2020 What happened: In…
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Purrfect ads: Advertising safely with animals
Written Osborne Clarke on 05 Jun 2020
Who: The Advertising Standards Authority (ASA), British Veterinary Association (BVA) Where: United Kingdom When: 9 April 2020 Law stated as at: 11 May 2020 What happened: As the nation spends…
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Green claim turns sour – ASA rules on low emission airline claim
Written Osborne Clarke on 06 May 2020
Who: The Advertising Standards Authority (ASA) and Ryanair Ltd (Ryanair) Where: United Kingdom When: 5 February 2020 Law stated as at: 2 March 2020 What happened: The ASA launched an…
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