All Articles in Comparative
Decision against Euromaster highlights approach to comparative advertising under French regulation
CAP note on weight loss claims
CAP guidance on weight loss food ads. CAP has once more issued guidance for advertisers in the food sector on how to ensure weight loss claims are responsible and compliant. Stefania Grosso reports.
European Commission marketing law review expected Q2 2017
The results of the European Commission’s REFIT Fitness Check are expected soon…Chloe Deng reports.
Is price-based comparative advertising as between shops with different formats and sizes misleading?
In Carrefour Hypermarchés SAS v ITM Alimentaire International SASU (Case C-562/15), the CJEU ruled on 8 February 2017 that a TV advertisement comparing pricing between shops of different formats and sizes may be unlawful, and even misleading, under certain circumstances. Chloé Dumoulin-Richet reports.
Broadband not as fast as advertised? ASA is quick to call for a change…
The ASA has considered a number of adjudications in relation to the advertising of broadband speed claims by providers. Amidst another such complaint, this time about JT Group Ltd.’s (“JT”) latest adverts, where JT claims to be “Guernsey’s fastest network”, the ASA has called for a change in the advertising of broadband speed claims. Rachael Oakley reports.
ASA Ruling on Parcel2Go
Parcel2Go claims found misleading. The ASA has found that a combination of Parcel2Go claims was in breach of the CAP code because they were unclear and misleading. Stefania Grosso reports.
Biocoop France: how far can comparative advertising go?
The French Courts ruled that an advertisement, despite not being misleading, was nonetheless punishable for basing its comparative advertising campaign solely on disparaging comments. Chloe Dumoulin-Richet reports.
Advocate General opines on retailer comparative advertising
Purplebricks saving claim banned for substantiation failings
The ASA clears the online estate agent’s “You could save thousands” claim, but not their “£4,158 average customer saving”. Ben Poole investigates why.
ASA rules on “9 out of 10 agree” survey methodology in pizza claims
Was Dr Oetker’s survey evidence adequate to substantiate a “9 out of 10 agree” claim for its pizza? Daisy Jones reports.
Verifiability in comparative advertising
Ensuring comparative claims in ads are verifiable is vital. CAP has published new guidance on the what, when and how of verifiability in this context. For example, how should supporting evidence be referenced? Jude King reports.
