ASA rules on “9 out of 10 agree” survey methodology in pizza claims
Was Dr Oetker’s survey evidence adequate to substantiate a “9 out of 10 agree” claim for its pizza? Daisy Jones reports.
All Articles in Comparative
Verifiability in comparative advertising
Ensuring comparative claims in ads are verifiable is vital. CAP has published new guidance on the what, when and how of verifiability in this context. For example, how should supporting evidence be referenced? Jude King reports.
Argos and Victoria Plum price reduction claims probed
Argos claimed a hairstraightener “was £64.99 [now] £32.49 half price”. Victoria Plum offered a basin unit for “£199 was £299 you save £100.” The ASA ignored the official Pricing Practices Guide when adjudicating on both claims. Chloe Dumoulin-Richet reports.
Now available in the Netherlands: pan-European injunctions against misleading international advertising campaigns
In the District Court of The Hague, history has been made in a comparative advertising case involving optical measuring instrument competitors i-Optics and Oculus. Kevin vant Klooster of Osborne Clarke Amsterdam reports.
ASA upholds complaint against Lastminute.com for misleading striking out of prices
Holiday booking site Lastminute.com tried to emphasise the savings on their website by striking out a standard hotel room price in favour of a lower price. However, was the basis of comparison accurate and fair? Thomas Spanyol reports.
Skirmish in wet wipe wars over post-sale confusion
Gama Healthcare sued competitor Pal International over allegedly confusing similarities between the design of Pal’s “Medipal” wet wipe packs and Gama’s own Clinell wipe packs. Vicki Hawkins compares the packs and reports on Gama’s attempt to widen its claims.
“First choice” claim challenged
Join the first choice for single travellers,” said a flyer and brochure for holiday company Solitair. Small print said the claim was “for trade mark purposes” and “did not imply to any sales or revenue.” What did it all mean? Fiona Schneider reports on the ensuing ASA case.
Sainsbury’s ASA challenge goes to judicial review
ASA upholds B&Q challenge to Homebase discount promotion
Asa probes Tesco Hobgoblin beer promotion
PG Tips “Better brewing power” ad claim challenge
Dyson challenges Shark’s “America’s most recommended vacuum brand” claim
The “NAD,” the USA’s equivalent to the UK’s Advertising Standards Authority, has recently adjudicated on a case where consumer reviews were the basis for Euro-Pro’s contested claim. But did they provide adequate substantiation? Felicity Fisher reports.
