All Articles in Comparative
Dyson challenges Shark’s “America’s most recommended vacuum brand” claim
The “NAD,” the USA’s equivalent to the UK’s Advertising Standards Authority, has recently adjudicated on a case where consumer reviews were the basis for Euro-Pro’s contested claim. But did they provide adequate substantiation? Felicity Fisher reports.
CAP helpnote on price comparisons
Sainsbury’s granted judicial review of ASA case about Tesco Price Promise
Eircom campaign angers competitors
OFT closes investigations into furniture sector pricing practices
Can domain names and metatags be “advertising” under the Misleading and Comparative Advertising Directive?
The best paint in the world?
M&S given leave to appeal Interflora keywords judgment
Is “28 day” rule compliance enough?
CAP changes rules on price comparisons
Clearcast re-issues Notes of Guidance and irks Sodastream with ad ban
