All Articles in Comparative

When a supermarket compares the price of its own label product with that of an equivalent premium brand, is this necessarily misleading? The Broadcast Committee of Advertising Practice does not…

Homebase thought it got an all clear from Trading Standards for an unsubstantiated “best service” claim in its kitchen installation ads, but did the Advertising Standards Authority take the same…

Bisto complained to the ASA about two ads for competitor Knorr claiming “unbeatable scores for taste, appearance, consistency and aroma.” Did the claims stand up and did the ads disclose…

A dramatic road show and video set light to competing boards and panels used in building construction and compared their fire resistance. The brand that apparently came off worst sued…