All Articles in Comparative

Allied Bakeries challenged Hovis’s “softest white” claim in various ads. Hovis had their survey, methodology and results ready when the Advertising Standards Authority came knocking, but did the tests withstand…

The concept was clever, simple and attention- grabbing: encourage punters to check out products in bricks and mortar retailers, but to actually buy them from the advertiser’s website. Harrods was…

Aspartame maker Ajinomoto sued for malicious falsehood over Asda’s catchphrase for its 2007 campaign to remove all artificial colours, flavours or flavour enhancers and hydrogenated fat from its own label…

Qantas’s claim was just asking to be challenged and sure enough it came before the Advertising Standards Authority. But how do you measure experience, and if KLM was founded a…

Parts of the Regulatory Enforcement and Sanctions Act 2008 are now in force, bringing with them the prospect of a range of new penalties for non-compliant advertisers. But does any…

On 9 July 2008 Osborne Clarke held a unique workshop reporting in depth on the recent ECJ judgment in the O2/Hutchison case over using competitors’ brands in ads. Speaker Nick…

The ECJ has held that comparative adverts ARE subject to trade mark law, so advertisers should be wary how they refer to their competitors’ marks, particularly in view of the…