All Articles in Comparative

Qantas’s claim was just asking to be challenged and sure enough it came before the Advertising Standards Authority. But how do you measure experience, and if KLM was founded a…

Parts of the Regulatory Enforcement and Sanctions Act 2008 are now in force, bringing with them the prospect of a range of new penalties for non-compliant advertisers. But does any…

On 9 July 2008 Osborne Clarke held a unique workshop reporting in depth on the recent ECJ judgment in the O2/Hutchison case over using competitors’ brands in ads. Speaker Nick…

The ECJ has held that comparative adverts ARE subject to trade mark law, so advertisers should be wary how they refer to their competitors’ marks, particularly in view of the…

Controversy over which beer brand sells the most in the UK has highlighted the importance of clarity in superlative claims and the new source of comparative advertising law just arrived…

Another key UK comparative advertising case is en route to Luxembourg after a major Court of Appeal decision in the ongoing fight between L’Oreal and others against “smell-alike” traders using…

With the European Court of Justice due to mull whether using your competitor’s registered trade mark in knocking copy can ever infringe that registration, two UK “free speech” verdicts in…

The Guardian has long claimed top dog status in the online “quality” newspapers stakes, so it came as no surprise that a “Britain’s No.1 quality newspaper website” headline in a…