All Articles in Comparative

The ECJ has for once rejected the Advocate General’s recommendations on two key issues in Veuve Clicquot’s fight to stop Belgian beer packaging using “brut”, “a la methode traditionnelle” and…

The European Court of Justice has finally given judgment in the long running case of Lidl v Colruyt. Can retailers make general claims about their pricing levels and stay within…

Champagne makers sued when De Landtsheer of Belgium launched “Malheur Brut Réserve” beer described as a “Champagnebier” made “à la méthode traditionnelle”. But do comparative ad laws apply? James Pond…

In a seminal case brought by leading perfume brands against ‘smell-alikes,’ Lewison J has confirmed that comparative use of competitors’ registered trade marks has to toe the Comparative Advertising Directive…

For the first time the European Court of First Instance has been grappling with a dispute over supermarket ‘lowest prices’ claims. In advance of the court’s verdict, the Advocate General…

In our second report on this important case in which telecoms service provider 3 was sued for trade mark infringement by competitor O2 over a TV ad.   Topic: Comparative Who: 02…

In the first of two reports on the recent outcome of O2’s case against Hutchison 3G over TV advertising for 3’s ‘ThreePay’ pay as you go service, we focus on…

Was ASDA really ‘Officially Britain’s lowest priced supermarket’? It looked like it by the award it had received from The Grocer. But Tesco complained to the Advertising Standards Authority when…

Recent British Gas press ads indicated that over the last 3 years they had increased their prices by a smaller percentage than 5 competitors. But if BG’s prices still ended…