Advertising codes updated: how the DMCCA has impacted the advertising codes
CAP and BCAP codes have been amended following the UCPs provisions in the DMCCA coming into force on 6 April 2025. Josephine O’Dowd reports.
All Articles in Competition
ASA rules against unclear promotions
I’m not with the band: ASA reminds festival not to offer prizes it cannot guarantee
Space NK’s Christmas calendar ruled unfair
Sobering news: new rules and guidance announced on alcohol alternatives
CAP has announced new rules and guidance on the advertising of alcohol alternative products. Gregory Barton reports.
UK government plans to stub out underage smoking and vaping
UK government has published its response to its “Creating a smokefree generation and tackling youth vaping” consultation, new legislation to follow. Greg Barton and Samantha Rooney report
If only O2HyperHealth were “hyper-aware” of the importance of seeking medical supervision
ASA’s AI-telligent eye: catching rogue ads in the act!
On the ‘naughty list’: Blenheim Sales & Lettings’s Christmas promotion is ruled as misleading by the ASA
Compare with caution: the ASA reminds that comparative claims must be substantiated
Squeaky clean: updates on greenwashing
Act fast: The CMA increases its focus on urgency and price reduction claims
