Aramco F1 partnership steers clear of greenwashing claim
The ASA found that ads for Aramco’s F1 partnership did not contain environmental claims.
All Articles in Consumer protection
Fast Flowers fiasco: ASA ruling on misleading delivery claims
The ASA ruled that MyFlowers’ ads were misleading by implying that same-day delivery was available nationwide when it was limited to London.
'No junk' claims thrown out by ASA
The ASA ruled against Viridian International for misleading advertising claims, including “no junk” and “100% active ingredients,” and for disparaging competitors.
ASA addresses fine line between ads featuring (un)healthy body image
The ASA investigates M&S clothing ads, drawing distinction between ads when a model was considered unhealthy thin and not.
Tonic Health's claims put to bed: fake testimonials and unsubstantiated health claims
The ASA rules on the use of misleading customer testimonials and the use of unsubstantiated health claims in a social media post
Cut the waffle: no unauthorised food health claims and no HCP endorsements
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
UK regulators take action against nine advertisers of medicated weight-loss treatments
UK regulators take action against nine advertisers of medicated weight-loss treatments
CAP's guide to genuine 'before and after' advertising
CAP provides advice on complying with the advertising rules when making “before and after” claims in ads.
Can't read the small print: ASA rules against insulin device ad
ASA continues to take a strict approach to medical advertising.
Turner Lewis ads turn out to be misleading
The ASA rules that ads by Turner Lewis misled consumers by failing to provide material information about the service, deterring consumers from taking alternative free routes to the service and omitting qualifications about the service. Sophie Chesterman reports.
Drug-themed shoes ad: when creativity meets responsibility
The ASA finds an ad for shoes irresponsible and likely to cause serious and widespread offence on the grounds that it condoned and encouraged drug use by including syringe, pill emojis, language mimicking medical advice and a reference to side effects.
Ladbrokes not on the money with 'Ladbucks' ad
The ASA finds a gambling advertisement to be likely of strong appeal to under 18s.
