The ASA finds that a marketer had to inform consumers that a subscription was subject to a fixed term of 12 months at the start of their purchasing journey rather than just at the checkout.
The ASA has found a pricing claim misleading due to the omission of material information.
Prime time to review misleading consumer journeys
The ASA rules that Trainline’s best price guarantee constituted a unsubstantiated lowest price claim.
The ASA has upheld a complaint that an ad for shower gel included a racial stereotype and was therefore likely to cause serious offence.
The ASA has upheld complaints against the administration of social media and localised promotions, reminding advertisers to administer their promotions fairly and effectively.
The ASA turns its attention to “greenwashing” in the cruise liner industry, using its active ad monitoring system to identify ads worthy of investigation.
ASA research and rulings shed light on the use of claims like “recyclable”, “compostable” and “biodegradable”.
Reminder from CAP to maintain transparent marketing practices for ticket sales.
The ASA found that ads for Aramco’s F1 partnership did not contain environmental claims.
The ASA ruled that MyFlowers’ ads were misleading by implying that same-day delivery was available nationwide when it was limited to London.
The ASA ruled against Viridian International for misleading advertising claims, including “no junk” and “100% active ingredients,” and for disparaging competitors.
