Bready or not – Hovis’ bread claims rise to the challenge
Hovis ruling provides a timely reminder on the importance of using key terms (for example, “rustic”, “authentic” and “traditional”) in a limited context, Stefanie Lo reports.
All Articles in Consumer protection
The grass is not always greener: Easigrass falls short of ASA rules on green disposal claims
The ASA upholds rulings on Easigrass’ green disposal claims, signifying the end of the ASA’s green disposal claim grace period. Gabriella Thornton and Maxim Clarke report.
ASA’s growing AI capability
The ASA has reported on its increasing use of artificial intelligence in regulation of UK online advertising, Emily Addleman reports.
Following the digital trail: ASA’s investigation into the supplier pathway of irresponsible online ads
The ASA begins groundbreaking initiatives to reshape online advertising regulation, targeting inappropriate ads in order to safeguard vulnerable audiences and enhance transparency. Bryana Daniels reports.
ASA revises Calvin Klein ruling
I’m not with the band: ASA reminds festival not to offer prizes it cannot guarantee
Space NK’s Christmas calendar ruled unfair
Cutting down: ASA pulls the scalpel out on surgery ads from abroad
European Commission left #unimpressed by results of influencer screening sweep
Unlocking creative power: IPA and ISBA shape the future of advertising
The IPA and ISBA set out their 12 guiding principles on how advertisers and agencies should utilise generative AI. Rhiana Mandair reports.
AI’s clever ‘dose’ of prescription ad compliance
AI is playing a key role in combatting non-compliant ads for the ASA, Bryana Daniels reports.
Update on CAP and BCAP body image review: digitally altered images
CAP and BCAP publish update statement on the use of digitally altered images in advertising
