Dead giveaway: ASA rules on cancelled prize draws and invalid vouchers
The ASA has upheld complaints against the administration of social media and localised promotions, reminding advertisers to administer their promotions fairly and effectively.
All Articles in Consumer protection
Tide turns on green claims in the cruise liner industry
The ASA turns its attention to “greenwashing” in the cruise liner industry, using its active ad monitoring system to identify ads worthy of investigation.
Prove it or lose it: ASA and CAP clamp down on 'green disposal' claims
ASA research and rulings shed light on the use of claims like “recyclable”, “compostable” and “biodegradable”.
Don't fail in ticket sales
Reminder from CAP to maintain transparent marketing practices for ticket sales.
Aramco F1 partnership steers clear of greenwashing claim
The ASA found that ads for Aramco’s F1 partnership did not contain environmental claims.
Fast Flowers fiasco: ASA ruling on misleading delivery claims
The ASA ruled that MyFlowers’ ads were misleading by implying that same-day delivery was available nationwide when it was limited to London.
'No junk' claims thrown out by ASA
The ASA ruled against Viridian International for misleading advertising claims, including “no junk” and “100% active ingredients,” and for disparaging competitors.
ASA addresses fine line between ads featuring (un)healthy body image
The ASA investigates M&S clothing ads, drawing distinction between ads when a model was considered unhealthy thin and not.
Tonic Health's claims put to bed: fake testimonials and unsubstantiated health claims
The ASA rules on the use of misleading customer testimonials and the use of unsubstantiated health claims in a social media post
Cut the waffle: no unauthorised food health claims and no HCP endorsements
CAP reiterates that health claims for foods are only permitted if they are authorised, with recent ASA rulings underscoring the point.
UK regulators take action against nine advertisers of medicated weight-loss treatments
UK regulators take action against nine advertisers of medicated weight-loss treatments
CAP's guide to genuine 'before and after' advertising
CAP provides advice on complying with the advertising rules when making “before and after” claims in ads.
